Apple's announced digital assistant, Siri, is getting an upgrade - expected later this year - to become Siri AI.  

The company is promising a better artificial intelligence experience for users. 

With the help of Google, Siri will remember past conversations, have a more conversational tone, and help across apps. 

BusinessDesk's Peter Griffin says Apple isn't trying to compete with the AI giants. 

"This is really to supercharge the features on an iPhone, or on your Mac with the Safari browser - making it more intelligent, maybe being able to talk to your photos app to select a number of photos." 

LISTEN ABOVE

Apple's announced digital assistant, Siri, is getting an upgrade - expected later this year - to become Siri AI. &nbsp;
The company is promising a better artificial intelligence experience for users.&nbsp;
With the help of Google, Siri will remember past conversations, have a more conversational tone, and help across apps.&nbsp;
BusinessDesk's Peter Griffin says Apple isn't trying to compete with the AI giants.&nbsp;
"This is really to supercharge the features on an iPhone, or on your Mac with the Safari browser - making it more intelligent, maybe being able to talk to your photos app to select a number of photos."&nbsp;
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Peter Griffin: BusinessDesk tech columnist on Apple announcing an AI upgrade for Siri

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/e5cbe771-8f4a-4d38-8f8a-b464006ca152/transcript