Apple's announced digital assistant, Siri, is getting an upgrade - expected later this year - to become Siri AI.  

The company is promising a better artificial intelligence experience for users. 

With the help of Google, Siri will remember past conversations, have a more conversational tone, and help across apps. 

BusinessDesk's Peter Griffin says Apple isn't trying to compete with the AI giants. 

"This is really to supercharge the features on an iPhone, or on your Mac with the Safari browser - making it more intelligent, maybe being able to talk to your photos app to select a number of photos." 

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