The Commerce Commission is looking into how consumers can get a better deal on mobile and broadband.
It's seeking feedback on proposals focused on making offers, costs, contracts and coverage more readily comparable between competing mobile companies.
The consultation is part of the commission’s wider drive to improve retail service quality of the telecommunications sector.
Telecommunications Forum CEO Paul Brislen told Mike Hosking improvements to telecommunications marketing will enable consumers to make more informed choices.
He says the commission wants to coordinate broadband providers activity to provide more clarity for users.
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