A marketing expert says Jetstar's deciding to charge for overhead carry-on luggage is is just business. 

From February, all passengers' under-seat luggage can weigh more - up to 10kg - but they'll have to fork out an extra $23 for overhead luggage.

Auckland University marketing professor Mike Lee says it's an attempt to separate itself from other carriers. 

"This will rationalise some of that premium overhead space now - and then, of course, they'll be making a nice little profit on that, hopefully." 

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A marketing expert says Jetstar's deciding to charge for overhead carry-on luggage is is just business.&nbsp;
From February, all passengers' under-seat luggage can weigh more - up to 10kg - but they'll have to fork out an extra $23 for overhead luggage.
Auckland University marketing professor Mike Lee says it's an attempt to separate itself from other carriers.&nbsp;
"This will rationalise some of that premium overhead space now - and then, of course, they'll be making a nice little profit on that, hopefully."&nbsp;
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Mike Lee: UOA marketing professor on Jetstar looking to charge people extra for overhead carry-on luggage

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/1a8e1367-f7d8-4d7c-a5e6-b49d006b5b2a/transcript