Off the back of Cinnabon launching a flagship store at Auckland's Westfield Newmarket, two more American food chains will make their New Zealand debut later this month.

Auntie Anne’s and Carvel will open their first stores on September 26th - giving Kiwis the chance to try new hand-baked pretzels, ice cream, milkshakes and more.

UOA marketing professor Mike Lee says it's expected there will be 'lines out the door' when these companies launch, with high demand expected for Auntie Anne’s pretzels.

"I just know the New Zealand palate - the mainstream New Zealand palate, I'm not talking about the carb-free health people, I'm just talking about the general mainstream New Zealand public . I think there'll be lines waiting to get a taste of these pretzels." 

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Off the back of Cinnabon launching a flagship store at Auckland's Westfield Newmarket, two more American food chains will make their New Zealand debut later this month.
Auntie Anne’s and Carvel will open their first stores on September 26th - giving Kiwis the chance to try new hand-baked pretzels, ice cream, milkshakes and more.
UOA marketing professor Mike Lee says it's expected there will be 'lines out the door' when these companies launch, with high demand expected for Auntie Anne’s pretzels.
"I just know the New Zealand palate - the mainstream New Zealand palate, I'm not talking about the carb-free health people, I'm just talking about the general mainstream New Zealand public . I think there'll be lines waiting to get a taste of these pretzels."&nbsp;
LISTEN ABOVE

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Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

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Mike Lee: UOA marketing professor on Auntie Anne’s and Carvel expanding to Westfield Newmarket

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/2101afb2-17c2-4740-88e2-b4c70052ffbd/transcript