A digital marketing agency says more New Zealanders are turning to TikTok to decide where to eat and shop. 

A new Infometrics report shows the app supported almost 10 thousand local jobs last year and helped boost the local economy by an estimated $1.2 billion. 

It reveals more than 300 thousand New Zealand businesses are using the platform each month. 

Squid Group founder Laurence Carey told Andrew Dickens it's becoming a useful research tool. 

He says it's without a doubt the easiest way to find a restaurant to eat at or something to do. 

LISTEN ABOVE 

A digital marketing agency says more New Zealanders are turning to TikTok to decide where to eat and shop.&nbsp;
A new Infometrics report shows the app supported almost 10 thousand local jobs last year and helped boost the local economy by an estimated $1.2 billion.&nbsp;
It reveals more than 300 thousand New Zealand businesses are using the platform each month.&nbsp;
Squid Group founder Laurence Carey told Andrew Dickens it's becoming a useful research tool.&nbsp;
He says it's without a doubt the easiest way to find a restaurant to eat at or something to do.&nbsp;
LISTEN ABOVE&nbsp;

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Laurence Carey: Squid Group Founder on TikTok reportedly boosting local economies by $1.2 billion

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/abfecbc5-18a3-4d3c-959e-b49401886519/transcript