Kiwi fashion designer Sera Lilly has taken to social media after discovering her designs - and original photos - on fast-fashion online giant Shein.

In a video shared to Facebook, Lilly revealed screenshots of at least two of her ‘Friday Flamingo’ designs being sold on the site. 

Shein has since removed the photos and items for sale. 

Intellectual property law expert Kate Duckworth says the internet makes in harder to enforce legislation designed to protect people's original works.

"It is still the wild west - how do you enforce your rights on a website that's based overseas?"

LISTEN ABOVE

Kiwi fashion designer Sera Lilly has taken to social media after discovering her designs - and original photos - on fast-fashion online giant Shein.
In a video shared to Facebook, Lilly revealed screenshots of at least two of her ‘Friday Flamingo’ designs being sold on the site.&nbsp;
Shein has since removed the photos and items for sale.&nbsp;
Intellectual property law expert Kate Duckworth says the internet makes in harder to enforce legislation designed to protect people's original works.
"It is still the wild west - how do you enforce your rights on a website that's based overseas?"
LISTEN ABOVE

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Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

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Kate Duckworth: intellectual property law expert on Kiwi designer Sera Lilly's designs being sold on Shein without her consent

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/f80c4b77-1b1c-4027-915a-b2af015f79d9/transcript