Online stars are scrambling to change platforms amid uncertainty about TikTok.

The Chinese social media platform 'went dark' yesterday because of a US ban that aimed to force its sale to a neutral party. 

Access is being restored after Donald Trump promised to delay enforcement.

TikTok influencer and mental health advocate, Jazz Thornton, says the US ban affects New Zealanders by reducing engagement. 

She says she's diversified by using YouTube.

"For security - but also to be able to continue to reach the people that we do. There's so much uncertainty with all kinds of social media that you can't put everything in one basket."

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Online stars are scrambling to change platforms amid uncertainty about TikTok.
The Chinese social media platform 'went dark' yesterday because of a US ban that aimed to force its sale to a neutral party.&nbsp;
Access is being restored after Donald Trump promised to delay enforcement.
TikTok influencer and mental health advocate, Jazz Thornton, says the US ban affects New Zealanders by reducing engagement.&nbsp;
She says she's diversified by using YouTube.
"For security - but also to be able to continue to reach the people that we do. There's so much uncertainty with all kinds of social media that you can't put everything in one basket."
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Jazz Thornton: Influencer and mental health advocate reveals how online celebrities address TikTok uncertainty

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/bfcb24f3-3003-4b74-ad2d-b26b0057ceaa/transcript