Protein is seeing a surge in popularity all over the world, and that's great news for Kiwi farmers.

Reports claim a boom industry has developed around supplying high protein calories for those who are losing muscle mass from taking weight loss drugs like Ozempic and Wegovy. 

The Country's Jamie Mackay explained further.

LISTEN ABOVE

Protein is seeing a surge in popularity all over the world, and that's great news for Kiwi farmers.
Reports claim a boom industry has developed around supplying high protein calories for those who are losing muscle mass from taking weight loss drugs like Ozempic and Wegovy.&nbsp;
The Country's Jamie Mackay explained further.
LISTEN ABOVE

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Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Jamie Mackay: The Country host on what the 'protein boom' means for Kiwi farmers

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/a7917642-03f7-473d-b8a9-b4430080a483/transcript