There's uncertainty around Fonterra's plan to sell well-known brand Anchor.

The diary giant has signalled its intent to divest some or all of its global consumer business, including Fonterra Oceania and Fonterra Sri Lanka.

Lincoln University Adjunct Professor Jacqueline Rowarth says Anchor is synonymous with New Zealand.

"Anchor was sold at one point, and then they brought it back. So let's not do that again, it would have to be a very, very good offer in order to actually compensate for that."

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