A new trend has emerged, where people are ordering fake takeaways and filling online shopping carts knowing they'll never receive a thing. 

This viral trend is gaining popularity, with one platform, FoodNeverComes, claiming nearly 1 million 'cravings satisfied' to date.

Queensland University of Technology, Professor of Marketing and Consumer Behaviour, says this gives consumers a version of the online shopping experience in order to stave off boredom. 

"The research shows that we're more inclined to do online shopping...generally in the evenings. We've got home from work, we've had dinner, we sit down and go - I might just pick up my phone and see what's available online." 

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A new trend has emerged, where people are ordering fake takeaways and filling online shopping carts knowing they'll never receive a thing.&nbsp;
This viral trend is gaining popularity, with one platform, FoodNeverComes, claiming nearly 1 million 'cravings satisfied' to date.
Queensland University of Technology, Professor of Marketing and Consumer Behaviour, says this gives consumers a version of the online shopping experience in order to stave off boredom.&nbsp;
"The research shows that we're more inclined to do online shopping...generally in the evenings. We've got home from work, we've had dinner, we sit down and go - I might just pick up my phone and see what's available online."&nbsp;
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Gary Mortimer: Queensland University of Technology Marketing Professor on the rise of free 'dopamine apps'

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/9833e3a5-b121-4f86-be0a-b48f00721255/transcript