The US corporate earnings season is still underway- and AI may be impacting investments.

Companies across America have been dropping more references and concepts relating to the widespread use of AI, particularly within the tech sector. 

Milford Asset Management Portfolio Manager Felix Fok says Google, Meta, Microsoft and Amazon are investing more into AI-generated advertising and assistance aimed at their users.

"They're using AI to try and figure out what sort of posts would attract your eyes when you log in and have a look at the front page. And then related to that, what sort of ads are best served next to those."

LISTEN ABOVE

The US corporate earnings season is still underway- and AI may be impacting investments.
Companies across America have been dropping more references and concepts relating to the widespread use of AI, particularly within the tech sector. 
Milford Asset Management Portfolio Manager Felix Fok says Google, Meta, Microsoft and Amazon are investing more into AI-generated advertising and assistance aimed at their users.
"They're using AI to try and figure out what sort of posts would attract your eyes when you log in and have a look at the front page. And then related to that, what sort of ads are best served next to those."
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.