There's no shortage of stories where customers go crazy for free giveaways at the supermarket - and one expert has revealed why this is the case.

Between coffee shops offering a free drink after you've bought 10 or beauty retailers handing out samples if you spend enough, research has explained this is all another marketing trick to hook people in.

University of Canterbury marketing professor Ekant Veer says people like to feel like they've won things, especially if they're free.

"We feel like we're getting rewarded for our loyalty or rewarded for our good behaviour, and then it's going to work for us. We're going to get that little dopamine hit." 

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There's no shortage of stories where customers go crazy for free giveaways at the supermarket - and one expert has revealed why this is the case.
Between coffee shops offering a free drink after you've bought 10 or beauty retailers handing out samples if you spend enough, research has explained this is all another marketing trick to hook people in.
University of Canterbury marketing professor Ekant Veer says people like to feel like they've won things, especially if they're free.
"We feel like we're getting rewarded for our loyalty or rewarded for our good behaviour, and then it's going to work for us. We're going to get that little dopamine hit."&nbsp;
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Ekant Veer: University of Canterbury marketing professor reveals why we find free promotions irresistible

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/4a9296c0-bd77-42b5-b578-b3390075212a/transcript