There is an old saying that if you have a good idea, then success will follow no matter how much you spent on marketing.

Dev Soni is a Commerce grad who set up Sugar Wallet, New Zealand’s first set-and-forget paycheck investment app.

He spent zero dollars on marketing the app and yet in a matter of weeks 4000 users have downloaded it and he has almost one million in assets under management.

Dev Soni joined Mike Hosking.

LISTEN ABOVE

There is an old saying that if you have a good idea, then success will follow no matter how much you spent on marketing.
Dev Soni is a Commerce grad who set up Sugar Wallet, New Zealand’s first set-and-forget paycheck investment app.
He spent zero dollars on marketing the app and yet in a matter of weeks 4000 users have downloaded it and he has almost one million in assets under management.
Dev Soni joined Mike Hosking.
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.