There's a belief sluggish retail spending is a reminder retailers need to stick to the basics.
Stats NZ says core retail spending last month was only 0.4% higher year on year.
Spending on clothes fell the most at 4.2% – its fourth straight decrease.
First Retail Group Managing Director Chris Wilkinson told Ryan Bridge retailers have to be hungry in the market with strong retail disciplines, but he understands it's tough.
He says rising costs and distribution has made things challenging for retailers.
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