NZME and The Warehouse Group have joined forces to create a unique online shopping experience.

The new online channel- Selection Live Shopping- will host live shopping events with radio host Mike Puru every Tuesday at 12:30pm, showcasing a wide range of products.

NZME Chief Digital and Publishing Officer Carolyn Luey says this channel is designed to be an immersive new shopping experience combining the interactivity of livestreaming with e-commerce. 

"It's designed to be really entertaining and engaging, and you have the ability to interact with the hosts through comments and questions and polls and giveaways. It's designed to be a fun shopping experience, as opposed to just a one-way broadcast."

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