Tower is ending its multi-policy discounts, with the insurer claiming the level of risk is unacceptable for meeting regulatory requirements.

The insurer previously offered people who bought two eligible policies up to 10 percent off their premiums and up to 20 percent off if people had three or more eligible policies.

Massey University marketing professor Bodo Lang explains why these changes are taking place.

LISTEN ABOVE

Tower is ending its multi-policy discounts, with the insurer claiming the level of risk is unacceptable for meeting regulatory requirements.
The insurer previously offered people who bought two eligible policies up to 10 percent off their premiums and up to 20 percent off if people had three or more eligible policies.
Massey University marketing professor Bodo Lang explains why these changes are taking place.
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Bodo Lang: Massey University marketing professor on Tower Insurance getting rid of multi-policy discounts

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/a5756fc1-f371-4b8b-8e32-b3230082b071/transcript