McDonalds is increasing the size of medium and large coffees for Super Gold cardholders.

It had previously sold any size McCafe coffee, tea or hot chocolate for $3 but it has now increased the price for medium and large to $4 and $5, respectively.

Massey University marketing professor Bodo Lang says it's likely there will be some upset people as a result of these changes.

"If the costs have increased dramatically, then, you know, price increases are warranted. But there's some really interesting research, particularly from Europe, that shows that price increases are well beyond the cost increases."

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McDonalds is increasing the size of medium and large coffees for Super Gold cardholders.
It had previously sold any size McCafe coffee, tea or hot chocolate for $3 but it has now increased the price for medium and large to $4 and $5, respectively.
Massey University marketing professor Bodo Lang says it's likely there will be some upset people as a result of these changes.
"If the costs have increased dramatically, then, you know, price increases are warranted. But there's some really interesting research, particularly from Europe, that shows that price increases are well beyond the cost increases."
LISTEN ABOVE

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Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

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Bodo Lang: Massey University marketing professor on McDonalds lifting coffee prices for Super Gold cardholders

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/b08ff534-d3d4-4abd-bf4a-b466006cadce/transcript