Best of BusinessBodo Lang: Massey University marketing professor on Allbirds selling its assets for $68 million
Best of Business
Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’…Allbirds, the sustainable footwear maker co-founded by ex-All White Tim Brown, says it has sold its 'intellectual property and certain other assets' for $68 million.
The process is expected to be completed by April 24, followed by a distribution to shareholders.
Its fourth-quarter earnings call was cancelled and no financials will be released for the period.
Massey University marketing professor Bodo Lang unpacks what went wrong with Allbirds - after the company began with such a strong start.
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