WOMEN IN TALENT MANAGEMENT – MEET THE POWERHOUSE BEHIND SOME OF SA’S
BIGGEST ARTISTS - THULI KEUPILWE AFFECTIONATELY KNOWN AS THULI KEUPZ.

 THULANI KEUPILWE AFFECTIONATELY KNOWN AS THULI KEUPZ IS ONE OF SOUTH
AFRICA’S MOST FORMIDABLE FORCES IN TALENT MANAGEMENT, BOOKING, AND
BRAND STRATEGY. AS THE FOUNDER AND OWNER OF LAWK COMMUNICATIONS, SHE
HAS BUILT A POWERHOUSE AGENCY THAT FACILITATES THE BOOKING OF TOP-TIER
TALENT FOR EVENTS, PARTIES, BRAND CAMPAIGNS, AND CORPORATE SERVICES.
ARMED WITH OVER A DECADE OF EXPERIENCE ACROSS ARTIST BOOKINGS, ROAD AND
EVENT MANAGEMENT, LABEL MANAGEMENT, AND BRAND ACTIVATIONS, THULANI
HAS CARVED OUT A REPUTATION AS ONE OF THE COUNTRY’S BEST AND MOST
TRUSTED TALENT MANAGERS.
 IN 2015, THULI BECAME ASSISTANT TO KHULI CHANA, WHERE HER ROLE EXPANDED
INTO MANAGING HIS LABEL OPERATIONS, OVERSEEING HIS BOOKINGS, AND
HANDLING THE HIS CALENDAR, MEETINGS, AND SCHEDULES. THIS PIVOTAL POSITION
PROVIDED HER WITH AN INTIMATE UNDERSTANDING OF THE INTRICATE DEMANDS OF
ARTIST MANAGEMENT, SHARPENING HER ORGANIZATIONAL AND LEADERSHIP SKILLS.
BY 2016, THULI HAD STEPPED INTO AN EVEN BIGGER ROLE, BEGINNING HER LONG-
STANDING PROFESSIONAL RELATIONSHIP WITH DJ MAPHORISA. SHE NOT ONLY
MANAGED HIS BOOKINGS BUT SOON COORDINATED FLAGSHIP EVENTS SUCH AS THE
TSHWANE MUSIC FESTIVAL AND PORRYLAND, DEMONSTRATING HER EXPERTISE IN
STAGE MANAGEMENT, EVENT PRODUCTION, AND LABEL MANAGEMENT. SHE WORKED
CLOSELY ON THE OPERATIONS OF BLAQ BOY MUSIC CORPORATION, SOLIDIFYING HER
POSITION AS A STRATEGIC FORCE BEHIND THE SCENES. TO DATE, SHE CONTINUES TO

MANAGE DJ MAPHORISA, ENSURING HIS BRAND REMAINS AT THE FOREFRONT OF THE
MUSIC INDUSTRY IN SOUTH AFRICA AND BEYOND.

 OVER THE YEARS, SHE HAS WORKED WITH AND MANAGED THE CAREERS OF SOME OF
THE COUNTRY’S MOST INFLUENTIAL NAMES, INCLUDING A-REECE, DJ SLIQE, DJ
CAPITAL, MLINDO THE VOCALIST, SHA SHA, AND DBN GOGO. TODAY, THULI
CONTINUES TO OVERSEE THE CAREERS OF THE GAME-CHANGING DUO SCORPION
KINGS (DJ MAPHORISA AND KABZA DE SMALL), HELPING THEM SCALE THEIR BRAND
INTO A GLOBAL AMAPIANO MOVEMENT. HER LEADERSHIP HAS BEEN INSTRUMENTAL
IN SHAPING THE RISE OF AMAPIANO AS ONE OF SOUTH AFRICA’S MOST DEFINING
CULTURAL EXPORTS.
 FROM HER EARLY DAYS AS AN INTERN TO BECOMING THE FOUNDER OF A LEADING
BOOKING AGENCY, THULI’S STORY IS ONE OF DETERMINATION, VISION, AND
EXCELLENCE. SHE CONTINUES TO PLAY A CRITICAL ROLE IN SHAPING THE
ENTERTAINMENT INDUSTRY IN SOUTH AFRICA, CHAMPIONING ARTISTS, BUILDING
BRIDGES BETWEEN BRANDS AND TALENT, AND CREATING OPPORTUNITIES THAT PUSH
MUSIC CULTURE FORWARD.
 WE SELDOM HEAR ABOUT SUCH POWERHOUSES BEHIND THE SCENES, THULI
KEUPILWE AFFECTIONATELY KNOWN AS THULI KEUPZ JOINS US LIVE IN STUDIO….