My inspiring, intriguing, and mad scientist-esque smart drugs and nootropics expert guest on today's show is Mark Effinger, AKA "Mr. Noots."

Together, Mark and my buddy Matt Gallant (CEO of biOptimizers) masterminded Nootopia, the first-ever company to offer 100% personalized, customized nootropics stacks. Previous articles & episodes:
 The Ultimate Guide To Nootropics: Part 1
 The Ultimate Guide To Nootropics: Part 2
Microdosing, Nootropics, Psychedelics, & Plant Medicines

A seasoned entrepreneur and intrapreneur (entrepreneur while working within a large organization), Mark has been successful in industries from advertising to lasers to software and more. Companies turn to Mark for his clear grasp of the startup-to-sellout process, and he's passionate about working with CEOs, company founders, and management. Mark is a specialist in biochemistry, hormone and brain optimization, product development, social media, online media, software development...you get the idea. 

The death of Mark's former wife from a painkiller overdose put him on the path to creating high-performance experiential nutritional supplements. After four years of development, he released a product called "Limitless NZT-48," as in the movie. Mark considers the biggest challenge with nootropics to be that everyone’s brain chemistry is unique. For the first time ever, Nootopia has solved this with a personalized process and product. First, you fill out an intake form. They use this to evaluate your goals and brain chemistry, then customize their nine core blends. Whether you want to say goodbye to afternoon energy crashes, increase your verbal fluency, boost your emotional intelligence, or reach other optimization goals, Nooptopia gets you 100% personal help every single day. The system even comes with an app that guides you every step of the journey and allows you to give feedback to customize your blends even further. Episode Sponsors: 

Colima Sea Salt: This delicious, super-crunchy salt is harvested from the Colima salt flats in Mexico and is free of ocean-borne microplastics. With every purchase, you'll be supporting the salineros. Get your first bag for free when you visit www.GreenfieldSalt.com.

LMNT: Everyone needs electrolytes, especially those on low-carb diets, who practice intermittent or extended fasting, are physically active, or sweat a lot. Go to DrinkLMNT.com/BenGreenfield to get a free gift with your purchase!

Seed: If you’re taking supplements, but not a probiotic, you might be overlooking your gut—which affects your whole-body health. If you want to add a probiotic + prebiotic to your daily routine, use code BEN15 to redeem 15% off your first month of http://seed.com/ben.

HVMN: Visit  hvmn.me/BenG and use code BENG for 10% off any purchase of Ketone-IQ️. This is an exclusive offer for podcast listeners.

Organifi (Red): A superfood berry blend of organic superfoods that contain potent adaptogens, antioxidants, and a clinical dose of cordyceps. Increase energy and boost nitric oxide levels with zero caffeine. Go to organifi.com/Ben for 20% off your order.

Ben Greenfield Coaching: Personally vetted and trained by Ben Greenfield, these coaches will personalize your diet and lifestyle, and get you looking and feeling your best.

My inspiring, intriguing, and mad scientist-esque smart drugs and nootropics expert guest on today's show is Mark Effinger, AKA "Mr. Noots." Together, Mark and my buddy Matt Gallant (CEO of <a href="http://magbreakthrough.com/ben">biOptimizers</a>) masterminded <a href="https://bengreenfieldfitness.com/nootopia">Nootopia</a>, the first-ever company to offer 100% personalized, customized nootropics stacks. Previous articles & episodes: <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://bengreenfieldlife.com/article/nootropic-stacks-part-1/"> The Ultimate Guide To Nootropics: Part 1</a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://bengreenfieldlife.com/article/nootopia-part-2/"> The Ultimate Guide To Nootropics: Part 2</a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://bengreenfieldlife.com/article/ben-greenfields-microdosing-compounds-2/"> Microdosing, Nootropics, Psychedelics, & Plant Medicines</a></li> </ul> A seasoned entrepreneur and intrapreneur (entrepreneur while working within a large organization), Mark has been successful in industries from advertising to lasers to software and more. Companies turn to Mark for his clear grasp of the startup-to-sellout process, and he's passionate about working with CEOs, company founders, and management. Mark is a specialist in biochemistry, hormone and brain optimization, product development, social media, online media, software development...you get the idea.  The death of Mark's former wife from a painkiller overdose put him on the path to creating high-performance experiential nutritional supplements. After four years of development, he released a product called "Limitless NZT-48," as in the movie. Mark considers the biggest challenge with nootropics to be that everyone’s brain chemistry is unique. For the first time ever, <a href="https://bengreenfieldfitness.com/nootopia">Nootopia</a> has solved this with a personalized process and product. First, you fill out an intake form. They use this to evaluate your goals and brain chemistry, then customize their nine core blends. Whether you want to say goodbye to afternoon energy crashes, increase your verbal fluency, boost your emotional intelligence, or reach other optimization goals, Nooptopia gets you 100% personal help every single day. The system even comes with an app that guides you every step of the journey and allows you to give feedback to customize your blends even further. Episode Sponsors: <a href="http://www.greenfieldsalt.com/">Colima Sea Salt</a>: This delicious, super-crunchy salt is harvested from the Colima salt flats in Mexico and is free of ocean-borne microplastics. With every purchase, you'll be supporting the salineros. Get your first bag for free when you visit <a href="http://www.greenfieldsalt.com/">www.GreenfieldSalt.com</a>. <a href="http://drinklmnt.com/BenGreenfield">LMNT</a>: Everyone needs electrolytes, especially those on low-carb diets, who practice intermittent or extended fasting, are physically active, or sweat a lot. Go to <a href="http://drinklmnt.com/BenGreenfield">DrinkLMNT.com/BenGreenfield</a> to get a free gift with your purchase! <a href="http://seed.com/ben">Seed</a>: If you’re taking supplements, but not a probiotic, you might be overlooking your gut—which affects your whole-body health. If you want to add a probiotic + prebiotic to your daily routine, use code BEN15 to redeem 15% off your first month of <a href="http://seed.com/ben">http://seed.com/ben</a>. <a href="http://hvmn.me/BenG">HVMN</a>: Visit  <a href="http://hvmn.me/BenG">hvmn.me/BenG</a> and use code BENG for 10% off any purchase of Ketone-IQ️. This is an exclusive offer for podcast listeners. <a href="https://www.organifishop.com/pages/ben">Organifi (Red)</a>: A superfood berry blend of organic superfoods that contain potent adaptogens, antioxidants, and a clinical dose of cordyceps. Increase energy and boost nitric oxide levels with zero caffeine. Go to organifi.com/Ben for 20% off your order. <a href="http://bengreenfieldcoaching.com/">Ben Greenfield Coaching</a>: Personally vetted and trained by Ben Greenfield, these coaches will personalize your diet and lifestyle, and get you looking and feeling your best.

Free fitness, nutrition, biohacking, fat loss, anti-aging and cutting-edge health advice from BenGreenfieldLife.com! Tune in to the latest research, interviews with exercise, diet and medical professionals, and an entertaining mash-up of ancestral wisdom and modern science, along with Q&A's and mind-body-spirit optimizing content from America's top personal trainer.

Ben Greenfield Life

My inspiring, intriguing, and mad scientist-esque smart drugs and nootropics expert guest on today's show is Mark Effinger, AKA "Mr. Noots." Together, Mark and my buddy Matt Gallant (CEO of ) masterminded , the first-ever company to offer 100%...

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