This week Head of Podcasts at DM, Cameron Muller, jumps on with Jules to unpack all the podcasting news of the week, including Harry and Megan's royal departure from Spotify, the big spenders on podcasting and the big benefits for brands who advertise on them.

Mentioned this week:

Top 15 Brands that spent on Podcasting Ads

Trevor Noah Gets a Spotify Original

New Sub categories and charts for Apple

Headphones Make You More Persuasive

Why Programmatic Ads Are Vital For Podcasting

Why Spotify’s bet on big names like Meghan unravelled

Spotify executive calls Harry and Meghan ‘grifters’ after podcast deal ends

For all things Behind the Podcast follow BTP on Instagram and get in touch with us at behindthepodcast@dm.org.au 

This week Head of Podcasts at DM, Cameron Muller, jumps on with Jules to unpack all the podcasting news of the week, including Harry and Megan's royal departure from Spotify, the big spenders on podcasting and the big benefits for brands who advertise on them.
Mentioned this week:
<a href="https://www.insideradio.com/free/podcasting-s-top-15-spent-7-more-in-may-as-several-brands-concentrate-ads-on/article_91068c0a-0c12-11ee-a566-1b5bc899594a.html">Top 15 Brands that spent on Podcasting Ads</a>
<a href="https://newsroom.spotify.com/2023-06-20/trevor-noah-hosts-spotify-original-podcast-comedy-launching-2023/?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2023-06-20">Trevor Noah Gets a Spotify Original</a>
<a href="https://podcasters.apple.com/5304-elevating-nine-podcast-subcategories-charts">New Sub categories and charts for Apple</a>
<a href="https://ariyh.beehiiv.com/p/headphones-make-audio-more-effective?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2023-06-20">Headphones Make You More Persuasive</a>
<a href="https://www.amplifimedia.com/blogstein-1/why-programmatic-ads-are-vital-for-podcasting?mc_cid=d01e90af64&amp;mc_eid=0d9413ea91">Why Programmatic Ads Are Vital For Podcasting</a>
<a href="https://www.techtimes.com/articles/292711/20230616/spotify-ends-lucrative-podcast-deal-harry-meghan-what-went-wrong.htm">Why Spotify’s bet on big names like Meghan unravelled</a>
<a href="https://www.theguardian.com/media/2023/jun/19/spotify-executive-calls-harry-and-meghan-grifters-after-podcast-deal-ends">Spotify executive calls Harry and Meghan ‘grifters’ after podcast deal ends</a>
For all things Behind the Podcast <a href="https://www.instagram.com/behind_the_podcast/?igshid=YmMyMTA2M2Y=">follow BTP</a> on Instagram and get in touch with us at <a href="mailto:behindthepodcast@dm.org.au">behindthepodcast@dm.org.au </a>

Each week Jules and Stocks uncover the latest narratives behind your favourite podcasts, and discuss neoteric news in podcasting, audio and tech.  Behind The Podcast, is the official podcast of the Australian Podcast Awards and is a DM Podcasts production.

Each week Jules and Stocks uncover the latest narratives behind your favourite podcasts, and discuss neoteric news in podcasting, audio and tech.  Behind The Podcast, is the official podcast of the Australian Podcast Awards and is a DM Podcasts production.

Weekly podcast which dives into the stories behind how some of Australia’s most interesting and successful podcasts are made.

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