Welcome to another episode of Behind The Bash! This season, we're pulling back the curtain on the 30th anniversary of Atlanta's premier music event, Birthday Bash.

Join us as we sit down with the powerhouse team making it all happen: HOT 107.9's Program Director Devin Steel, Director of Marketing Gil Jones, and the one and only "Ms. Birthday Bash," Beyonce Alowishus. They're dropping gems on the intricate planning process for this milestone year, sharing crucial lessons learned from last year's show, and giving an inside look at the strategic decisions behind the event's rebranding and timing.