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Fertile Ground Beer Co. introduces Brewery 2.0

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Published Aug 13, 2022, 4:00 AM

Fertile Ground Beer Co. brings Brewery 2.0 to Jackson, MS

Mississippi moves at its own pace.  A bit slower, more relaxed.  Most folks don't get caught up in trends and hype.  Of course, this can be an issue for craft beer since it loves both of those things.

Despite the boom in most areas Jackson hasn't had a single production brewery open since 2019, when the lone brewery (Lucky Town) closed.  A few months ago Fertile Ground Beer Co. brought brewing back to The City with Soul.

Introducing Brewery 2.0

Connor Reeves and Matthew Mclaughlin know a thing or two about the legal side of craft beer.  Their law firm has helped many breweries navigate opening.  When their hometown was without a brewery they decided they'd be the ones to change that.

Putting their plans together they noticed the taproom trend was dark wood, brushed nickel, and iron.  They didn't want to follow that trend (told ya) so they opted for a light and bright taproom with a splash of color, Brewery 2.0, as they call it.

Mississippi Loves Saison

Jackson may not be ready yet for a bunch of American Wild Ales, but they do enjoy good beer.  Fertile Ground offers brews like Pilsner and other Lagers but their Small Batch Sundays bring in Hazy IPAs, Kettle Sours, and Saisons.  The locals have really taken to Saisons and I'm all about that.  Be our savior, Mississippi, help us make Saisons cool again.

Fertile Ground is a young brewery but things are going well.  In any good-sized city people love great beer.  Being the lone brewery in town, for now, they can do a lot of good to get their customers ready to chase them whales.

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