Dr. Sturm is joined by entrepreneur and Beauty Unveiled producer Freddy Cruz, who traded a career in radio for the leap into business after hundreds of job rejections. Both reveal how stepping away from established institutions in pursuit of new ventures requires vision and resilience. Their conversation shares insights about embracing risk and finding fulfillment in entrepreneurship, whether transforming patients’ lives in surgery or building a brand from scratch.

Subscribe to Beauty Unveiled on Apple, Spotify, and YouTube.

Schedule a consult with Dr. Sturm HERE.

Follow Dr. Sturm on Facebook, Instagram, and TikTok!

Watch Dr. Sturm on Freddy's podcast Cruz through HTXhere.

Connect with Freddy (freddy@spekepodcasting.com).

Key Takeaways


Both Dr. Sturm and Freddy share their transitions from structured employment to entrepreneurship, highlighting the uncertainty and risks of going out on your own. A clear vision and commitment with “no plan B” stand out as vital for success.


Professional relationships and a solid reputation provide support and continuity when leaving established systems. Freddy’s first clients came from former connections, and Dr. Sturm’s loyal patients followed her into her private practice. Authenticity and rapport remain crucial across careers.


A willingness to learn—drawing from podcasts, mentors, and thought leaders—is emphasized over raw skill. Both value being coachable and recognize that sometimes a new perspective delivers a breakthrough realization.


Balancing business and family life is a recurring challenge. Dr. Sturm reflects on working with her significant other, the need for clear boundaries, and assigning roles based on strengths to maintain harmony both at work and at home.
Dr. Sturm explains why many physicians become entrepreneurs, citing inadequate business education and the burnout of traditional systems. She discusses building a practice with scalable processes for long-term value and fulfillment.

Timestamped Overview

00:00 Entrepreneurship and Resilience Insight

05:18 Growth Through Podcasts & Learning

07:16 Embrace Tasks with Positivity

13:54 Embracing Growth Through Struggles

18:24 Focus on Strengths, Not Paperwork

22:04 Embracing Failure in Your 20s

23:47 Finding Purpose Through Uncertainty

28:06 Residency Commitment Through Generations

32:04 Medical Practice Value Challenges

35:36 Advocating for Self & Others

38:13 Residency Shift Work Struggles

Dr. Sturm is joined by entrepreneur and Beauty Unveiled producer Freddy Cruz, who traded a career in radio for the leap into business after hundreds of job rejections. Both reveal how stepping away from established institutions in pursuit of new ventures requires vision and resilience. Their conversation shares insights about embracing risk and finding fulfillment in entrepreneurship, whether transforming patients&rsquo; lives in surgery or building a brand from scratch.<a href="https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/collection_7522c825-e3e1-4913-93eb-83b06c594a79/1abc7881-3c19-4370-81f9-a5e224ad4260/BU_Entrepreneurship-Episode-Outline.docx"></a>
Subscribe to Beauty Unveiled on <a href="https://podcasts.apple.com/us/podcast/beauty-unveiled/id1733588960">Apple</a>, <a href="https://open.spotify.com/show/1jDVRWtgL4ceLX2SZGPB4f?si=7672088da3c64bbc">Spotify</a>, and <a href="https://www.youtube.com/@DrAngelaSturmMD">YouTube</a>.
Schedule a consult with Dr. Sturm <a href="https://www.drangelasturm.com">HERE</a>.
Follow Dr. Sturm on <a href="https://www.facebook.com/DrAngelaSturm/">Facebook</a>, <a href="https://www.instagram.com/drangelasturm/">Instagram</a>, and <a href="https://tiktok.com/@drangelasturm">TikTok</a>!
Watch Dr. Sturm on Freddy's podcast Cruz through HTX <a href="https://youtu.be/92L8F55suhY?si=CYAxs0qiuleQPI10">here</a>.
Connect with Freddy (<a href="mailto:freddy@spekepodcasting.com">freddy@spekepodcasting.com</a>).
Key Takeaways
<ol>
<li>
Both Dr. Sturm and Freddy share their transitions from structured employment to entrepreneurship, highlighting the uncertainty and risks of going out on your own. A clear vision and commitment with &ldquo;no plan B&rdquo; stand out as vital for success.
</li>
<li>
Professional relationships and a solid reputation provide support and continuity when leaving established systems. Freddy&rsquo;s first clients came from former connections, and Dr. Sturm&rsquo;s loyal patients followed her into her private practice. Authenticity and rapport remain crucial across careers.
</li>
<li>
A willingness to learn&mdash;drawing from podcasts, mentors, and thought leaders&mdash;is emphasized over raw skill. Both value being coachable and recognize that sometimes a new perspective delivers a breakthrough realization.
</li>
<li>
Balancing business and family life is a recurring challenge. Dr. Sturm reflects on working with her significant other, the need for clear boundaries, and assigning roles based on strengths to maintain harmony both at work and at home.
</li>
<li>Dr. Sturm explains why many physicians become entrepreneurs, citing inadequate business education and the burnout of traditional systems. She discusses building a practice with scalable processes for long-term value and fulfillment.</li>
</ol>
Timestamped Overview
00:00 Entrepreneurship and Resilience Insight
05:18 Growth Through Podcasts &amp; Learning
07:16 Embrace Tasks with Positivity
13:54 Embracing Growth Through Struggles
18:24 Focus on Strengths, Not Paperwork
22:04 Embracing Failure in Your 20s
23:47 Finding Purpose Through Uncertainty
28:06 Residency Commitment Through Generations
32:04 Medical Practice Value Challenges
35:36 Advocating for Self &amp; Others
38:13 Residency Shift Work Struggles

Beauty Unveiled, hosted by double board certified plastic surgeon Dr. Angela Sturm, takes listeners on a journey into the world of facial plastic surgery in Houston, Texas. Dr. Sturm's podcast explores the art of natural results, the emotional impact of plastic surgery, and empowering individuals to embrace their appearance.

Join Dr. Sturm as she shares her expertise and stories from the field, offering a unique perspective on the transformative power of aesthetic procedures.

Learn more about Dr. Sturm at drangelasturm.com.

Beauty Unveiled, hosted by double board certified plastic surgeon Dr. Angela Sturm, takes listeners on a journey into the world of facial plastic surgery in Houston, Texas. Dr. Sturm's podcast explores the art of natural results, the emotional impact of plastic surgery, and empowering individuals to embrace their appearance.
Join Dr. Sturm as she shares her expertise and stories from the field, offering a unique perspective on the transformative power of aesthetic procedures.
Learn more about Dr. Sturm at <a href="https://www.drangelasturm.com">drangelasturm.com</a>.

Beauty Unveiled

Beauty Unveiled, hosted by double board certified plastic surgeon Dr. Angela Sturm, takes listeners on a journey into the world of facial plastic surgery in Houston, Texas. Dr. Sturm's podcast explores the art of natural results, the emotional impact of plastic surgery, and empowers individuals to embrace their appearance. Join Dr. Sturm as she shares her expertise and stories from the field, offering a unique perspective on the transformative power of aesthetic procedures.

Beauty Unveiled, hosted by double board certified plastic surgeon Dr. Angela Sturm, takes listeners on a journey into the world of facial plastic surgery in Houston, Texas. Dr. Sturm's podcast explores the art of natural results, the emotional impact of plastic surgery, and empowers individuals to embrace their appearance. Join Dr. Sturm as she shares her expertise and stories from the field, offering a unique perspective on the transformative power of aesthetic procedures.

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