In this episode of Beauty Talk Confessions, Kati steps away from the usual Trend Thursday format to talk about one of the biggest conversations happening in the esthetics industry right now — the Bushbalm Vagacial trademark controversy.

After Bushbalm filed a trademark application for the term “Vagacial,” estheticians, waxers, and beauty professionals across social media immediately reacted. The conversation quickly turned into something much bigger than a single word. It sparked discussions around industry ownership, branding, trademarks, education, and the growing fear many independent estheticians feel about larger companies controlling terminology that has been used collectively within the beauty industry for years.

Kati shares her honest thoughts as both a spa owner and someone currently navigating trademarks herself with PricklyBare. She breaks down what trademarking actually means, why this situation upset so many people, and how the beauty industry unexpectedly came together during the controversy.

Most importantly, this episode highlights the power of community within the esthetics world and why independent voices still matter.

In This Episode, We Talk About:

• The Bushbalm Vagacial trademark controversy explained
• Why estheticians reacted so strongly online
• The difference between branding and industry terminology
• What trademarks actually protect
• Concerns around corporate influence in the beauty industry
• Why this conversation became bigger than just one word
• How the esthetics community united and spoke up
• Kati’s personal experience with trademarking PricklyBare

The Takeaway

This situation reminded the beauty industry that estheticians, waxers, and independent business owners have powerful voices. When the community comes together, conversations around education, branding, and protecting the integrity of the industry can create real impact.

Connect with Kati & Beauty Talk Confessions

Instagram & TikTok: @beautytalkconfessions
Podcast Page: https://www.flagstaff-skincare.com/beautytalkconfessions

PricklyBare

Post hair removal skincare rooted in real esthetician experience
Launching Summer 2026

Instagram & TikTok: @pricklybare
Website: pricklybare.com

If You Loved This Episode

Share this episode with another esthetician, waxer, or beauty professional and join the conversation happening across the industry right now. Your voice matters.