A 35-year veteran of the fragrance industry, Théo Spilka has held executive positions in New York, Geneva and Paris, and has called Firmenich, largest privately-owned perfume and taste business in its industry,  his home for the last 29 years, where he is Global Vice President, Strategic Licensing and Business Development. In recent years, Théo identified new fragrance licensing opportunities throughout the U.S. and abroad; signing exclusive business development; distribution and branded licensing agreements for Firmenich and its diverse clients in the international beauty industry. Théo shares how has facilitated many notable industry launches and licensing agreements for well known brands & personalities like Justin Bieber, Katy Perry, Mary J. Blige, the NY Yankees organization, Cher, Ford, Lionel Richie, and many more -- including some behind the scenes stories. And, how he takes pride in knowing which international fragrance marketers are looking for additional licenses to develop, or exchange; including ways to bring added value to their international business portfolio. Theo is a resource, a leader, and an inspiration, with an  unmatched perspective on how to put dreams in a bottle.