It started with a happy accident— a tech platform experiment gone bad—and turned into a viral makeup brand that struck gold by responding quickly to consumer needs and wants. The secret sauce? Delivering luxury for less, being nimble at developing around customer-driven trends, moving from direct to consumer to retail (e-commerce isn’t necessarily king)— and the ethos of bringing moments of joy into every day. Co-founder Natalie Mackey shares the belief that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for self care, creative expression and even a way to spark new friendships. 

<p>It started with a happy accident&mdash; a tech platform experiment gone bad&mdash;and turned into a viral makeup brand that struck&nbsp;gold&nbsp;by responding quickly to consumer needs and wants. The secret sauce? Delivering luxury for less, being nimble at developing around customer-driven trends, moving from direct to consumer to retail (e-commerce isn&rsquo;t necessarily king)&mdash; and the ethos of bringing moments of joy into every day. Co-founder Natalie Mackey shares the belief that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for self care, creative expression and even a way to spark new friendships.&nbsp;</p>

A business podcast about BEAUTY + TECH, featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts, brand founders, and executives.

<p>A business podcast about BEAUTY + TECH, featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts, brand founders, and executives.</p>

Beauty Is Your Business - beautytech and beauty innovation

A show about BEAUTY + TECH  featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts and brand founders and executives.

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