A newly launched direct-to-consumer brand bridging the generational gap in beauty, sharing inspiration from around the world and exotic ingredients...

Natalia Bednarek, Co-founder of HERLA (a brand that bridges the generation gap. inspired by many years of travel, leveraging beauty secrets that women have developed in different countries and cultures to create products designed to make consumers look and feel great), joins Karen Moon and Abby Wallach.

• The genesis of the brand inspired by Natalia's grandmother and travels around the world
• Uncovering inerediants and beauty secrets around the world
• One day while sitting together, thinking why not leverage knowledge shoes gathered bring women together and create a brand together with high quality natural ingredients
• Democratize natural skin care, create products that make women feel and look good
• A lot of science, Natalia's grandmother worked is chemical industry B to B
• Having rare access to amazing ingredients
• How social impact a part of brand values
• A super fruit for the skin
• Being women-owned and how mostly women run the business and why
• The word "HER", a feminine component, then add the idea of lightness with "LA"
• The line on the packaging that symbolizing the path to the ingredient along with a short story
• The B to B side of HERLA
• Masks
• Various collections for different types of people