Although TikTok is fastest growing social app, it’s a really tough landscape for beauty brands to navigate. Creative agency CEO Evan Horowitz of Movers+Shakers has cracked that nut with elf Cosmetics. Together they created the most successful TikTok campaign ever, a challenge that produced over 3 million user created videos that have garnered over 4 billion views. You’ll hear about the art and science of what makes content viral, in this case creating an original song that became a Spotify sensation, and launched the career of a Grammy-winning producer, called “Eyes Lips Face”. Who knew that’s what elf stood for?

<p>Although TikTok is fastest growing social app, it&rsquo;s a really tough landscape for beauty brands to navigate. Creative agency CEO Evan Horowitz of Movers+Shakers has cracked that nut with elf Cosmetics. Together they created the most successful TikTok campaign ever, a challenge that produced over 3 million user created videos that have garnered over 4 billion views. You&rsquo;ll hear about the art and science of what makes content viral, in this case creating an original song that became a Spotify sensation, and launched the career of a Grammy-winning producer, called &ldquo;Eyes Lips Face&rdquo;. Who knew that&rsquo;s what elf stood for?</p>

A business podcast about BEAUTY + TECH, featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts, brand founders, and executives.

<p>A business podcast about BEAUTY + TECH, featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts, brand founders, and executives.</p>

Beauty Is Your Business - beautytech and beauty innovation

A show about BEAUTY + TECH  featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts and brand founders and executives.

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