Trending: Gimmick Beauty – Fun or Fad?

Build My Cart: Post-Breakup Glow

Stuff We Love: Huda Beauty Newness

PSA: Dupe Warning

Blood masks, jelly cleansers, peel-off lip stains... has beauty gone too far, or are some of these viral trends actually worth the hype?

In this Uncensored episode, we’re diving headfirst into the world of so-called “gimmick” beauty — unpacking what’s a cash grab, what actually works, and why we keep getting sucked in.

We chat about the psychology behind our obsession with the shiny and new, and how social media isn’t just influencing our carts, it’s shaping the products themselves.

Plus, in Build My Cart, a listener treats herself to the ultimate post-breakup glow-up haul, and in Stuff We Love, we’re praising Huda Beauty's new lip stain that refuses to budge (in the best way possible).

Whether you're a sceptic or a sucker for the next big thing, this one’s for you.

Everything Mentioned:
The Key Feature of All Popular Beauty Products | TikTok
Medicube Collagen Jelly Cream
Biodance Collagen Mask
LANEIGE Lip Glowy Balm
The Ordinary Soothing & Barrier Support Serum
Commodity Gold+ Bold 100ml
Alpha-H Liquid Gold Exfoliating Treatment with Vitamin C 100ml
OPI xPRESS/on Iconic Shades (Big Apple Red)
Ole Henriksen Strength Trainer Peptide Boost Moisturiser 50ml
Estée Lauder Advanced Night Repair Concentrated Recovery Powerfoil Mask - 4 Masks
How To Care For Your Skin When You're Going *Through It*

Submit your Beauty IQ Hotline questions and Build My Cart challenges for Hannah and Mel @adorebeauty on IG.

Join the conversation in our Beauty IQ Uncensored Facebook Group to discuss this episode, swap beauty tips, and submit your questions for future shows.

Credits:
Hosts: Hannah Furst and Melissa Mason
Producer: Jasmine Riley

For more beauty insights and exclusive offers, visit adorebeauty.com.au

Disclaimer | Privacy Policy

Adore Beauty acknowledges the Traditional Owners of the land on which we work and podcast. We pay our respects to Elders past, present and emerging.

Blood masks, jelly cleansers, peel-off lip stains... has beauty gone too far, or are some of these viral trends actually worth the hype?
In this Uncensored&nbsp;episode, we&rsquo;re diving headfirst into the world of so-called &ldquo;gimmick&rdquo; beauty &mdash; unpacking what&rsquo;s a cash grab, what actually works, and why we keep getting sucked in.
We chat about the psychology behind our obsession with the shiny and new, and how social media isn&rsquo;t just influencing our carts, it&rsquo;s shaping the products themselves.
Plus, in Build My Cart, a listener treats herself to the ultimate post-breakup glow-up haul, and in Stuff We Love, we&rsquo;re praising Huda Beauty's new lip stain that refuses to budge (in the best way possible).
Whether you're a sceptic or a sucker for the next big thing, this one&rsquo;s for you.
Everything Mentioned:
<ul>
<li data-start="124" data-end="266"><a href="https://www.tiktok.com/@barefacedmedia/video/7527159922547625238?_t=ZS-8yc9rRMvOue&amp;_r=1">The Key Feature of All Popular Beauty Products | TikTok</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/medicube/medicube-collagen-jelly-cream.html?utm_source=omny&amp;utm_medium=podcast">Medicube Collagen Jelly Cream</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/biodance/biodance-bio-collagen-real-deep-mask-4pk.html?utm_source=omny&amp;utm_medium=podcast">Biodance Collagen Mask</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/laneige/laneige-lip-glowy-balm-sweet-candy-10g.html?utm_source=omny&amp;utm_medium=podcast">LANEIGE Lip Glowy Balm</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/the-ordinary/the-ordinary-soothing-barrier-support-serum-30ml.html?utm_source=omny&amp;utm_medium=podcast">The Ordinary Soothing &amp; Barrier Support Serum</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/commodity/commodity-gold-bold-100ml.html?utm_source=omny&amp;utm_medium=podcast">Commodity Gold+ Bold 100ml</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/alpha-h/alpha-h-liquid-gold-exfoliating-treatment-with-vitamin-c-100ml.html?utm_source=omny&amp;utm_medium=podcast">Alpha-H Liquid Gold Exfoliating Treatment with Vitamin C 100ml</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/opi/opi-xpress-on-iconic-shades.html?child_product_id=96875?utm_source=omny&amp;utm_medium=podcast">OPI xPRESS/on Iconic Shades (Big Apple Red)</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/ole-henriksen/ole-henriksen-strength-trainer-peptide-boost-moisturiser-50ml.html?utm_source=omny&amp;utm_medium=podcast">Ole Henriksen Strength Trainer Peptide Boost Moisturiser 50ml</a></li>
<li aria-level="1"><a href="https://www.adorebeauty.com.au/p/estee-lauder/estee-lauder-advanced-night-repair-concentrated-recovery-powerfoil-mask-4pk.html?utm_source=omny&amp;utm_medium=podcast">Est&eacute;e Lauder Advanced Night Repair Concentrated Recovery Powerfoil Mask - 4 Masks</a></li>
<li data-start="124" data-end="266"><a href="https://www.adorebeauty.com.au/beautyiq/skin-care/how-to-care-for-your-skin-when-youre-going-through-it/?utm_source=omny&amp;utm_medium=podcast">How To Care For Your Skin When You're Going *Through It*</a></li>
</ul>
Submit your Beauty IQ Hotline questions and Build My Cart challenges for Hannah and Mel @adorebeauty on IG.
Join the conversation in our&nbsp;<a href="https://www.facebook.com/groups/484267299748882/">Beauty IQ Uncensored Facebook Group</a>&nbsp;to discuss this episode, swap beauty tips, and submit your questions for future shows.
Credits:
<ul>
<li>Hosts:&nbsp;Hannah Furst and Melissa Mason</li>
<li>Producer:&nbsp;Jasmine Riley</li>
</ul>
For more beauty insights and exclusive offers, visit <a href="https://www.adorebeauty.com.au/">adorebeauty.com.au</a>
<a href="https://www.adorebeauty.com.au/disclaimer.html">Disclaimer</a>&nbsp;|&nbsp;<a href="https://omnystudio.com/listener">Privacy Policy</a>
Adore Beauty acknowledges the Traditional Owners of the land on which we work and podcast. We pay our respects to Elders past, present and emerging.

Beauty IQ Uncensored is Adore Beauty’s must-listen podcast for straight-talking beauty lovers. Each week, we bring you two episodes filled with product reviews, skincare deep dives, and unfiltered beauty chat—because beauty should be fun, not confusing.

Mondays – Beauty IQ Uncensored: Beauty journos Mel and Hannah get into the good, the bad, and the unhinged of beauty. Expect trending product road tests, viral beauty deep dives, and your most hilarious beauty confessions.

Wednesdays – Beauty IQ Expert: Beauty editor Sadaf and skin therapist Tegan tackle the science of beauty. From skincare myths to ingredient breakdowns and pro tips, this is your go-to for expert-backed beauty advice.

DM us your questions @adorebeauty

www.adorebeauty.com.au

Beauty IQ Uncensored is&nbsp;<a href="http://www.adorebeauty.com.au">Adore Beauty</a>&rsquo;s must-listen podcast for straight-talking beauty lovers. Each week, we bring you two episodes filled with product reviews, skincare deep dives, and unfiltered beauty chat&mdash;because beauty should be fun, not confusing.
Mondays &ndash; Beauty IQ Uncensored: Beauty journos Mel and Hannah get into the good, the bad, and the unhinged of beauty. Expect trending product road tests, viral beauty deep dives, and your most hilarious beauty confessions.
Wednesdays &ndash; Beauty IQ Expert: Beauty editor Sadaf and skin therapist Tegan tackle the science of beauty. From skincare myths to ingredient breakdowns and pro tips, this is your go-to for expert-backed beauty advice.
DM us your questions <a href="https://www.instagram.com/adorebeauty">@adorebeauty</a>
<a href="http://www.adorebeauty.com.au">www.adorebeauty.com.au</a>

Beauty IQ Uncensored

From blood masks to jelly cleansers, gimmick beauty is everywhere — but is it all for the 'Gram, or do some viral products actually work? This week, we’re breaking down the good, the bad, and the unexpectedly brilliant. Plus, a post-breakup beauty haul in Build My Cart and a lip stain that will not quit in Stuff We Love.