This week on Unscensored, it’s all about fragrance – aka, the fastest-growing beauty subcategory. We’re talking signature scents, popular perfumes, and surprising viral moments. Two words: Michael Bublé.
We also reminisce about the first perfumes we fell in love with (Britney Spears’ Fantasy mention) and unpack the fragrance microtrends shaping the way younger consumers express individuality. Are we moving away from celebrity scents and towards something more story-driven?
Plus, we reveal how to actually gift someone a fragrance – drawing inspo from our favourite to not-so-favourite perfumes – and the sets we think are worth every (scent). Compliments, incoming.
Everything mentioned:
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