The Morning Hustle Takes Over the Hot 100.9 Creator Summit | B-Swift’s Guy’s Guide What does it really take to build a career in radio and content creation? B-Swift sits down with **The Morning Hustle’s L’Oreal, Kyle Santillian and Alton Walker** during the **Hot 100.9 Creator Summit in Indianapolis** for a conversation packed with advice for emerging creators. The crew talks about how they broke into radio, why today’s personalities also have to be content creators, building an authentic personal brand, creating viral moments, researching before interviews, working with brands, networking and staying consistent even when nobody is watching. They also get candid about the pressure that can come with going viral, navigating criticism online, knowing your role on a team and why maintaining relationships can be just as important as making them. Whether you’re building a podcast, growing your social media, working in radio or trying to turn your creativity into a business, there are plenty of gems in this conversation. **Featuring:** B-Swift L’Oreal Kyle Santillian Alton Walker The Morning Hustle Catch **The Morning Hustle weekdays from 6AM–10AM on Hot 100.9** and subscribe for more episodes of **B-Swift’s Guy’s Guide**, powered by Eskenazi Health. #TheMorningHustle #Hot1009 #BSwift #GuysGuide #CreatorSummit #ContentCreators #Indianapolis #Radio #Podcasting #ContentCreation #Media