People who wanted an EV likely already have one. So how do you sell them to people who don't? WWJ's John McElroy has more.  (Photo by Spencer Platt/Getty Images)

People who wanted an EV likely already have one. So how do you sell them to people who don't? WWJ's John McElroy has more.  (Photo by Spencer Platt/Getty Images)

Automotive Insight

Auto Insight: How do automakers sell EVs to skeptics?

A lofty goal, Mazda wants no fatalities in its cars by 2040. WWJ's John McElroy has more. 

A lofty goal, Mazda wants no fatalities in its cars by 2040. WWJ's John McElroy has more.

Auto Insight: Mazda aiming for zero fatalities by 2040

After making shareholders millions, Tesla's stocks are plummeting. 

After making shareholders millions, Tesla's stocks are plummeting.

Auto Insight: Tesla market cap plummets

On a new Automotive Insight, WWJ Business Analyst Jon McIlroy says consumers shopping for a new vehicle need to think about more than just the price of the vehicle itself. With insurance rates on the rise, the car you buy can impact your insurance rates.

On a new Automotive Insight, WWJ Business Analyst Jon McIlroy says consumers shopping for a new vehicle need to think about more than just the price of the vehicle itself. With insurance rates on the rise, the car you buy can impact your insurance rates.

Auto Insight: How do automakers sell EVs to skeptics?

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