WWJ auto analyst John McElroy reports automakers can launch new vehicles faster if they separate the software and hardware. 

WWJ auto analyst John McElroy reports automakers can launch new vehicles faster if they separate the software and hardware.

Automotive Insight

A process to launch new vehicles faster

WWJ auto analyst John McElroy reports Tesla CEO Elon Musk has to realize the auto industry is a fashion industry and designs and styles have to change. 

WWJ auto analyst John McElroy reports Tesla CEO Elon Musk has to realize the auto industry is a fashion industry and designs and styles have to change.

The auto industry is a fashion industry

WWJ auto analyst John McElroy reports a company called Tula is using software to extend the range of EVs. 

WWJ auto analyst John McElroy reports a company called Tula is using software to extend the range of EVs.

New software may extend range for electric vehicles

Automakers are turning to simulation to develop new vehicle much faster, and cheaper. John McElroy explains. 

Automakers are turning to simulation to develop new vehicle much faster, and cheaper. John McElroy explains.

A process to launch new vehicles faster

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