On today’s show, we have a great founder to showcase, Tracy Childers of WishList Member!

Tracy Childers was a frustrated online marketer who got tired of using complex and buggy software to run his online business, so he decided just to build his own. Today we get to talk to Tracy about how a non-coder founded a SaaS product that has been around for 12 years.

Tell us about what your software does for people?
WishList Member is a WordPress plugin that allows you to turn your website into a membership site.
It helps to control the user experience of your site through a login.

How does WishList Member differ from competitors?
Because WishList Member is a WordPress plugin, all you need to do to use it is install the free WordPress version on your site and pay for the plugin.
The way they integrate.

How did you help found WishList Member?
Tracy was the director of shipping for his father’s business when he was quite young.
He went to college to get a marketing degree, and he felt that he had learned nothing about marketing.
His father pointed out to him that going to college wasn’t about getting trained, but to prove that he had the ability to finish what he started.
When he got into business he quickly realized that databases were essential to running a business.
He got really into using Filemaker pro, a low/no-code tool.
He recognized that what he was good at, and that was not coding. So he decided to find people who were good at coding to get them to build software for him.
As the internet grew it became simpler to hire a coder.
He saw a space in the market for a cheaper, easier WordPress membership listing product.

What were some of the difficulties you faced, and how did you overcome them?
They unknowingly alienated the WordPress community.
They obfuscated their code.
To fix it, they stopped obfuscating their code and fixed it to work better with WordPress.

What advice would you give to other entrepreneurs?
In order to get paid, you have to show up.

Resources:

Websites: 

WishList Member

Data Automation

Books mentioned: 

The E-Myth

Suggest a SaaS founder for the Automate, Delegate, Eliminate show at:

podcast@dataautomation.com

On today&rsquo;s show, we have a great founder to showcase, Tracy Childers of WishList Member!
Tracy Childers was a frustrated online marketer who got tired of using complex and buggy software to run his online business, so he decided just to build his own. Today we get to talk to Tracy about how a non-coder founded a SaaS product that has been around for 12 years.
Tell us about what your software does for people?
<ul>
<li>WishList Member is a WordPress plugin that allows you to turn your website into a membership site.</li>
<li>It helps to control the user experience of your site through a login.</li>
</ul>
How does WishList Member differ from competitors?
<ul>
<li>Because WishList Member is a WordPress plugin, all you need to do to use it is install the free WordPress version on your site and pay for the plugin.</li>
<li>The way they integrate.</li>
</ul>
How did you help found WishList Member?
<ul>
<li>Tracy was the director of shipping for his father&rsquo;s business when he was quite young.</li>
<li>He went to college to get a marketing degree, and he felt that he had learned nothing about marketing.</li>
<li>His father pointed out to him that going to college wasn&rsquo;t about getting trained, but to prove that he had the ability to finish what he started.</li>
<li>When he got into business he quickly realized that databases were essential to running a business.</li>
<li>He got really into using Filemaker pro, a low/no-code tool.</li>
<li>He recognized that what he was good at, and that was not coding. So he decided to find people who were good at coding to get them to build software for him.</li>
<li>As the internet grew it became simpler to hire a coder.</li>
<li>He saw a space in the market for a cheaper, easier WordPress membership listing product.</li>
</ul>
What were some of the difficulties you faced, and how did you overcome them?
<ul>
<li>They unknowingly alienated the WordPress community.</li>
<li>They obfuscated their code.</li>
<li>To fix it, they stopped obfuscating their code and fixed it to work better with WordPress.</li>
</ul>
What advice would you give to other entrepreneurs?
<ul>
<li>In order to get paid, you have to show up.</li>
</ul>
Resources:
Websites:&nbsp;
<a href="https://member.wishlistproducts.com/">WishList Member</a>
<a href="https://dataautomation.com/">Data Automation</a>
Books mentioned:&nbsp;
<a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280">The E-Myth</a>
Suggest a SaaS founder for the Automate, Delegate, Eliminate show at:
<a href="mailto:podcast@dataautomation.com">podcast@dataautomation.com</a>

Automate, Delegate, Eliminate is a weekly podcast where we seek to educate entrepreneurs on the best ways to take back the time that can then be used for the things that can make a real impact in their businesses.

Host Will Christensen and his guests will pick apart the processes they use to decide whether a process needs to be automated, delegated, or simply eliminated from the business process altogether. Which of those processes worked, which needed some serious tweaking and which the guests are still working on today. 

Learn how some of the greatest minds in e-commerce are dealing with business issues, how they got to where they are today and some of the software they love to use.

Automate, Delegate, Eliminate is a weekly podcast where we seek to educate entrepreneurs on the best ways to take back the time that can then be used for the things that can make a real impact in their businesses.
Host Will Christensen and his guests will pick apart the processes they use to decide whether a process needs to be automated, delegated, or simply eliminated from the business process altogether. Which of those processes worked, which needed some serious tweaking and which the guests are still working on today.&nbsp;
Learn how some of the greatest minds in e-commerce are dealing with business issues, how they got to where they are today and some of the software they love to use.

Automate, Delegate, Eliminate

Automate, Delegate, Eliminate is a weekly podcast where we seek to educate entrepreneurs on the best ways to take back time that can then be used for the things that can make a real impact in their businesses.

Host Will Christensen and his guests will pick apart the processes they use to decide whether a process needs to be automated, delegated or simply eliminated from the business process altogether. Which of those processes worked, which needed some serious tweaking and which the guests are still working on today. 

Learn how some of the greatest minds in ecommerce are dealing with business issues, how they got to where they are today and some of the software they love to use.

Automate, Delegate, Eliminate is a weekly podcast where we seek to educate entrepreneurs on the best ways to take back time that can then be used for the things that can make a real impact in their businesses.
Host Will Christensen and his guests will pick apart the processes they use to decide whether a process needs to be automated, delegated or simply eliminated from the business process altogether. Which of those processes worked, which needed some serious tweaking and which the guests are still working on today.&nbsp;
Learn how some of the greatest minds in ecommerce are dealing with business issues, how they got to where they are today and some of the software they love to use.

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