On today’s episode of Automate, Delegate, Eliminate we chat to Ryan Phillips.

Ryan Phillips started completely broke working out of his grandparents spare bedroom and in two short years built a wildly profitable online business, which he has grown to $1MM+ per year. He is the founder of VideoSuite and Interactr and is focused on personal growth and development.

Tell us about what your software does for people?

• Interactr is an interactive video platform
• It allows you to create a video that a user interacts with, which allows you to deliver the correct sales pitch for that user.

How does Interactr differ from competitors?

• A lot of the features are more marketing and direct response related.
• It’s an enterprise level software without the enterprise level cost.

How did you help found Interactr?

• He was a full time martial arts instructor
• The members of the martial arts school had a session with a life coach, who went over their internal value structures.
• The coach pointed out that Ryan’s internal values were not consistent with running his own martial arts school.
• He had to pivot his whole life plan.
• He decided that an online business would be the best idea, and got a mentor for internet marketing (which he failed at).
• His accountability partner suggested that they create a product teaching entrepreneurs how to make great videos with their phone.
• He posted to facebook one day about how grateful he was not to have a 9-5 job, and this caught the eye of an old friend. They went to dinner to discuss some ideas.
• The 2 launched a successful product together, and agreed to a partnership.

What were some of the moments where you realised exactly what Interactr needed?

• The initial idea was literally to copy a more expensive offering and offer it at  lower price.
• They listened to their users and made changes each year.

How do you capture user feedback?

• They have a request page, and they also receive feedback from the user FaceBook group. The page also contains an up and down vote feature so users can pick which feature should be built next.

What is the online formula for success?

• Traffic + conversion = sales
• Is your product solving a problem or is it providing a solution to a desire? Those are the only things people will pay for.
• $100 or less needs a sales page.(Low ticket)
• $500 - $2000 needs a webinar (Mid Ticket)
• $5000 - $15000 needs an application process that leads to an actual call (High ticket)

What challenges did you face and how did you overcome them?

• Every successful company has challenges
• When you become successful, te problems don’t stop
• Get used to failing forwards, fast

Resources:

Websites: 

VideoSuite/Interactr

Data Automation

Books mentioned: 

Traction

Get hold of Ryan:

https://www.instagram.com/ryanphillipshq/?hl=en

Suggest a SaaS founder for the Automate, Delegate, Eliminate show at:

podcast@dataautomation.com