In this episode of Author Spotlight, hosted by Preeti Chaturvedi and Ankur Mehra, we sit down with Siddharth Banerjee, business leader, brand builder, and co-author of 52 Red Pills — delves into the evolving landscape of branding, storytelling, and content creation in the age of creators and AI.

He unpacks how brands can no longer afford to work in silos, and why modern marketing teams must evolve into ecosystems — combining internal teams, agency partners, and creator collaborations. Siddharth also shares insights on why storytelling is foundational to brand building and how the rise of digital tools and platforms is enabling more authentic, real-time narratives.

From reflections on open innovation to the role of books in shaping his worldview, this episode is packed with insights for founders, marketers, and anyone interested in the future of content.

In this episode of Author Spotlight, hosted by Preeti Chaturvedi and Ankur Mehra, we sit down with Siddharth Banerjee, business leader, brand builder, and co-author of 52 Red Pills &mdash; delves into the evolving landscape of branding, storytelling, and content creation in the age of creators and AI.
He unpacks how brands can no longer afford to work in silos, and why modern marketing teams must evolve into ecosystems &mdash; combining internal teams, agency partners, and creator collaborations. Siddharth also shares insights on why storytelling is foundational to brand building and how the rise of digital tools and platforms is enabling more authentic, real-time narratives.
From reflections on open innovation to the role of books in shaping his worldview, this episode is packed with insights for founders, marketers, and anyone interested in the future of content.

Welcome to "Author Spotlight," the podcast that dives deep into the fascinating lives and stories of the authors who shape our world. Join us for our debut episode as we sit down with the incredible Priyaranjan Kumar, the mastermind behind "Tales of Sales."

Priyaranjan Kumar is not just an author; he's a seasoned professional with a rich history of leading iconic brands like Pantaloons, Mars, Nivea, Snapdeal, Iconic, Guardian Pharmacy, and Bella Vita. Get ready to uncover the secrets of sales success, explore the journeys of top-tier brands, and gain insights from a true industry veteran.

Tune in to "Author Spotlight" and discover the stories behind the storytellers. You won't want to miss this captivating conversation!

Welcome to "Author Spotlight," the podcast that dives deep into the fascinating lives and stories of the authors who shape our world. Join us for our debut episode as we sit down with the incredible Priyaranjan Kumar, the mastermind behind "Tales of Sales."
Priyaranjan Kumar is not just an author; he's a seasoned professional with a rich history of leading iconic brands like Pantaloons, Mars, Nivea, Snapdeal, Iconic, Guardian Pharmacy, and Bella Vita. Get ready to uncover the secrets of sales success, explore the journeys of top-tier brands, and gain insights from a true industry veteran.
Tune in to "Author Spotlight" and discover the stories behind the storytellers. You won't want to miss this captivating conversation!