In this episode of Author Spotlight, hosted by Preeti Chaturvedi and Ankur Mehra, we sit down with Siddharth Banerjee, business leader, brand builder, and co-author of 52 Red Pills — delves into the evolving landscape of branding, storytelling, and content creation in the age of creators and AI.

He unpacks how brands can no longer afford to work in silos, and why modern marketing teams must evolve into ecosystems — combining internal teams, agency partners, and creator collaborations. Siddharth also shares insights on why storytelling is foundational to brand building and how the rise of digital tools and platforms is enabling more authentic, real-time narratives.

From reflections on open innovation to the role of books in shaping his worldview, this episode is packed with insights for founders, marketers, and anyone interested in the future of content.