In this episode of Australia Post Business Talks, we go global. Gary Starr, EGM of Parcel, Post and eCommerce Services, sits down with Jordan Berke, CEO of TOMORROW and former head of Walmart’s digital-first transformation in China, to unpack the global forces reshaping the future of eCommerce.

With deep insight from one of the world’s most competitive retail landscapes, Jordan shares the key strategies international brands are using to stay ahead - and how Australian businesses can apply them in a rapidly evolving local market.

This conversation explores:
The rise of marketplace dominance and how brands can differentiate
Localisation done right: examples of global retailers adapting to regional markets
The growth of content-driven commerce and the TikTok effect
The role of data in building loyalty through personalisation and subscriptions
How shipping expectations like free and same-day delivery are impacting growth
Emerging innovations in recommerce and AI-powered shopping experiences
What Australian retailers can learn from global shopping festivals

If you want to stay competitive on a global stage, this episode offers powerful insights into what’s working now - and what’s coming next.

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Jordan Berke | Founder & CEO TOMRROW
Jordan Berke LinkedIn Jordan Berke | LinkedIn
TOMORROW Website About | Tomorrow Retail Consulting

Host: Gary Starr | EGM Parcel, Post & eCommerce Services, Australia Post
Gary Starr LinkedIn Gary Starr | LinkedIn

In this episode of Australia Post Business Talks, we go global. Gary Starr, EGM of Parcel, Post and eCommerce Services, sits down with Jordan Berke, CEO of TOMORROW and former head of Walmart&rsquo;s digital-first transformation in China, to unpack the global forces reshaping the future of eCommerce.
With deep insight from one of the world&rsquo;s most competitive retail landscapes, Jordan shares the key strategies international brands are using to stay ahead - and how Australian businesses can apply them in a rapidly evolving local market.
This conversation explores:
<ul>
<li aria-level="1">The rise of marketplace dominance and how brands can differentiate</li>
<li aria-level="1">Localisation done right: examples of global retailers adapting to regional markets</li>
<li aria-level="1">The growth of content-driven commerce and the TikTok effect</li>
<li aria-level="1">The role of data in building loyalty through personalisation and subscriptions</li>
<li aria-level="1">How shipping expectations like free and same-day delivery are impacting growth</li>
<li aria-level="1">Emerging innovations in recommerce and AI-powered shopping experiences</li>
<li aria-level="1">What Australian retailers can learn from global shopping festivals</li>
</ul>
If you want to stay competitive on a global stage, this episode offers powerful insights into what&rsquo;s working now - and what&rsquo;s coming next.
-
Want to hear more Business Talks? Subscribe on: YouTube <a href="https://www.youtube.com/playlist?list=PLOhvK2L_MThC1y7X6YjXNv4rq3I2vTwna">Australia Post Business Talks Podcast - YouTube </a>Spotify <a href="https://open.spotify.com/show/0TwdxX7p7L0gFVNMNG9MO3">Australia Post | Podcast on Spotify </a>Apple Music <a href="https://podcasts.apple.com/us/podcast/australia-post-mobile/id1516406032?i=1000509392851">Australia Post Mobile - Australia Post - Apple Podcasts </a>Follow Australia Post on Instagram &amp; LinkedIn <a href="https://www.linkedin.com/company/australia-post/posts/?feedView=all">Australia Post: Posts | LinkedIn </a><a href="https://www.instagram.com/auspost">https://www.instagram.com/auspost </a>Jordan Berke | Founder &amp; CEO TOMRROW Jordan Berke LinkedIn <a href="https://www.linkedin.com/in/jordan-berke-tomorrow/">Jordan Berke | LinkedIn </a>TOMORROW Website <a href="https://tomorrowretail.com/about/">About | Tomorrow Retail Consulting</a>
Host: Gary Starr | EGM Parcel, Post &amp; eCommerce Services, Australia Post Gary Starr LinkedIn <a href="https://www.linkedin.com/in/garystarr1/">Gary Starr | LinkedIn</a>

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