In this episode of Australia Post Business Talks, we explore how two of Australia’s most dynamic retail brands are winning in a market defined by change. Hosted by Top 50 People in eCommerce Hall of Fame inductee Julie Mathers, Founder of Snuggle Hunny, this conversation dives into the CX, loyalty and digital strategies that are helping brands not just keep up but also lead.

You’ll hear from:
Tara McKeon, Founder of Proud Poppy, on how building a community-first brand with a strong social presence has driven deep customer loyalty
Matthew Horn, Group GM at Country Road Group, on how redesigning product pages and optimising the customer journey has increased conversion, AOV and long-term value

Together, they unpack:
The customer behaviour shifts reshaping retail
Why delivery experience is a make-or-break loyalty factor
The biggest trends on the horizon - from social commerce to recommerce

If you're looking to create standout experiences that keep your customers coming back, this episode is full of actionable insights from leaders doing just that.

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Julie Mathers | Founder & CEO Snuggle Hunny
Julie Mathers LinkedIn Julie Mathers | LinkedIn
Snuggle Hunny Snuggle Hunny | Organic Clothing and Baby Swaddles Australia

Matthew Horn | Group GM, Country Road Group
Matthew Horn LinkedIn Matthew Horn | LinkedIn
Country Road Group Country Road Group

Tara McKeon | Founder & CEO Proud Poppy
Tara McKeon LinkedIn Tara McKeon | LinkedIn
Proud Poppy Sizes 6 to 30 | Women's Clothing Australia | Ships Worldwide – Proud Poppy Clothing

In this episode of Australia Post Business Talks, we explore how two of Australia&rsquo;s most dynamic retail brands are winning in a market defined by change. Hosted by Top 50 People in eCommerce Hall of Fame inductee Julie Mathers, Founder of Snuggle Hunny, this conversation dives into the CX, loyalty and digital strategies that are helping brands not just keep up but also lead.
You&rsquo;ll hear from:
<ul>
<li aria-level="1">Tara McKeon, Founder of Proud Poppy, on how building a community-first brand with a strong social presence has driven deep customer loyalty</li>
<li aria-level="1">Matthew Horn, Group GM at Country Road Group, on how redesigning product pages and optimising the customer journey has increased conversion, AOV and long-term value</li>
</ul>
Together, they unpack:
<ul>
<li aria-level="1">The customer behaviour shifts reshaping retail</li>
<li aria-level="1">Why delivery experience is a make-or-break loyalty factor</li>
<li aria-level="1">The biggest trends on the horizon - from social commerce to recommerce</li>
</ul>
If you're looking to create standout experiences that keep your customers coming back, this episode is full of actionable insights from leaders doing just that.
-
Want to hear more Business Talks? Subscribe on: YouTube <a href="https://www.youtube.com/playlist?list=PLOhvK2L_MThC1y7X6YjXNv4rq3I2vTwna">Australia Post Business Talks Podcast - YouTube </a>Spotify <a href="https://open.spotify.com/show/0TwdxX7p7L0gFVNMNG9MO3">Australia Post | Podcast on Spotify </a>Apple Music <a href="https://podcasts.apple.com/us/podcast/australia-post-mobile/id1516406032?i=1000509392851">Australia Post Mobile - Australia Post - Apple Podcasts </a>Follow Australia Post on Instagram &amp; LinkedIn <a href="https://www.linkedin.com/company/australia-post/posts/?feedView=all">Australia Post: Posts | LinkedIn </a><a href="https://www.instagram.com/auspost">https://www.instagram.com/auspost </a>Julie Mathers | Founder &amp; CEO Snuggle Hunny Julie Mathers LinkedIn <a href="https://www.linkedin.com/in/julie-mathers/">Julie Mathers | LinkedIn </a>Snuggle Hunny <a href="https://snugglehunnykids.com.au/">Snuggle Hunny | Organic Clothing and Baby Swaddles Australia </a>Matthew Horn | Group GM, Country Road Group Matthew Horn LinkedIn <a href="https://www.linkedin.com/in/matthew-horn-92aba034/">Matthew Horn | LinkedIn </a>Country Road Group <a href="https://www.countryroadgroup.com.au/">Country Road Group </a>Tara McKeon | Founder &amp; CEO Proud Poppy Tara McKeon LinkedIn <a href="https://www.linkedin.com/in/tara-mckeon-788857216/">Tara McKeon | LinkedIn </a>Proud Poppy <a href="https://proudpoppyclothing.com.au/">Sizes 6 to 30 | Women's Clothing Australia | Ships Worldwide &ndash; Proud Poppy Clothing</a>

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Home of the People's Post Office. Building the happiest and most helpful workforce in Australia