Trevor Young is a PR and social media communications consultant, speaker and coach who helps companies and individuals to increase the intensity of connection they have with the people who matter most to the success of their business, cause or issue. He writes one of Australia's leading marketing blogs - PRWarrior.com - and is the author of the new book: microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand.

Interview by Valerie Khoo, national director of Australian Writers' Centre.

www.WritersCentre.com.au

www.valeriekhoo.com