The episode explores how artificial intelligence is fundamentally reshaping the landscape of television and film, transforming them into highly interactive and personalised experiences akin to social media. It highlights the collapse of traditional distinctions between consumers and creators, with AI empowering individuals to co-author and remix cultural content. This shift is analysed through various anthropological frameworks, examining changes in media forms, cultural rituals, and the creation of meaning. Furthermore, the episode addresses evolving power dynamics and regulatory challenges arising from this transformation, exemplified by conflicts between platforms like YouTube and national governments over content governance and digital sovereignty.