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Thai La Ong: Pong Patanan Says Self-Belief Is Everything

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Pong Patanan, the Director of the Thai La Ong restaurant group, takes a seat at the table today to share how a family-run Thai restaurant that opened in 1999 evolved into a growing restaurant group powered by adaptability, marketing, and mindset. From sleeping under the counter as a kid to walking away from a career in environmental consulting, Pong reveals how an MBA and two pivotal moments in class gave him the self-belief to go all in, back himself, and expand Thai La Ong beyond its original Newtown roots.

This episode is a candid look at modern restaurant growth: funding a new venue against his own home, opening just before COVID hit, repurposing staff instead of making redundancies, and discovering that visibility plus compelling offers can transform revenue. It’s a story about calculated risk, resilience and embracing change in an industry that never stands still.

You’ll also hear:

  • Why Thai family meals are all about sharing
  • The risky Parramatta expansion that paid off
  • How opening just before COVID forced him to rethink everything
  • What he learned working at Panda Express in New York
  • Why combining ads and offers dramatically boosted sales
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