How does the influencer economy work?

Why has the Chinese influencer economy become

How much do the influencers earn?

Where is Viya now?

What does it take to be a successful wang hong

What is a day in the life of a wang hong like?

How does the Chinese govt view the wang hong?

More young people dream of becoming influencers and that’s ok with Beijing.

Synopsis: Every first Friday of the month, The Straits Times' foreign editor Bhagyashree Garekar chats with ST’s correspondents in the Asia-Pacific, the US and Europe.

They talk about life as it goes on, amid the screaming headlines and bubbling crises. 

In this episode, she chats with ST's China correspondent Aw Cheng Wei. 

Highlights (click/tap above):

1:03 How does the influencer economy work?

2:14 Why has the Chinese influencer economy become so huge?

4:37 How much do the influencers earn?

6:00 Where is Viya now? 

7:32 What does it take to be a successful wang hong? 

11:34 What is a day in the life of a wang hong like?

13:25 How does the Chinese government view the wang hong? 

Read Aw Cheng Wei’s article here: https://str.sg/i3Hw

Produced by: Bhagyashree Garekar (bhagya@sph.com.sg), Ernest Luis, Hadyu Rahim and Fa’izah Sani

Edited by: Hadyu Rahim and Fa’izah Sani

Follow Letter From The Bureau Podcast every first Friday of the month on our Asian Insider Podcast channel here:

Channel: https://str.sg/JWa7

Apple Podcasts: https://str.sg/JWa8

Google Podcasts: https://str.sg/wQsB

Spotify: https://str.sg/JWaX

SPH Awedio app: https://www.awedio.sg/

Website: http://str.sg/stpodcasts

Feedback to: podcast@sph.com.sg

Read Bhagyashree Garekar’s articles: https://str.sg/whNo

Read Aw Cheng Wei's articles: https://str.sg/wzce

Read ST's Letters From The Bureau: https://str.sg/3xRd

Register for Asian Insider newsletter: https://str.sg/stnewsletters

---

Discover more ST podcast channels:

In Your Opinion: https://str.sg/w7Qt

Asian Insider: https://str.sg/JWa7

Health Check: https://str.sg/JWaN

Green Pulse: https://str.sg/JWaf

Your Money & Career: https://str.sg/wB2m

ST Sports Talk: https://str.sg/JWRE

#PopVultures: https://str.sg/JWad

Music Lab: https://str.sg/w9TX

Discover ST Podcasts: http://str.sg/stpodcasts

Discover BT Podcasts: https://bt.sg/pcPL

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Special edition series:

The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2

Invisible Asia (9 eps): https://str.sg/wuZn

Stop Scams (10 eps): https://str.sg/wuZB

Singapore's War On Covid (5 eps): https://str.sg/wuJa

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Follow our shows then, if you like short, practical podcasts!

#STAsianInsider

More young people dream of becoming influencers and that’s ok with Beijing.
Synopsis: Every first Friday of the month, The Straits Times' foreign editor Bhagyashree Garekar chats with ST’s correspondents in the Asia-Pacific, the US and Europe.
They talk about life as it goes on, amid the screaming headlines and bubbling crises. 
In this episode, she chats with ST's China correspondent Aw Cheng Wei. 
Highlights (click/tap above):
1:03 How does the influencer economy work?
2:14 Why has the Chinese influencer economy become so huge?
4:37 How much do the influencers earn?
6:00 Where is Viya now? 
7:32 What does it take to be a successful wang hong? 
11:34 What is a day in the life of a wang hong like?
13:25 How does the Chinese government view the wang hong? 
Read Aw Cheng Wei’s article here: <a href="https://str.sg/i3Hw">https://str.sg/i3Hw</a>
Produced by: Bhagyashree Garekar (bhagya@sph.com.sg), Ernest Luis, Hadyu Rahim and Fa’izah Sani
Edited by: Hadyu Rahim and Fa’izah Sani
Follow Letter From The Bureau Podcast every first Friday of the month on our Asian Insider Podcast channel here:
Channel:<a href="https://str.sg/JWa7"> https://str.sg/JWa7</a>
Apple Podcasts:<a href="https://str.sg/JWa8"> https://str.sg/JWa8</a>
Google Podcasts:<a href="https://str.sg/wQsB"> https://str.sg/wQsB</a> 
Spotify:<a href="https://str.sg/JWaX"> https://str.sg/JWaX</a>
SPH Awedio app:<a href="https://www.awedio.sg/"> https://www.awedio.sg/</a>
Website: <a href="http://str.sg/stpodcasts">http://str.sg/stpodcasts</a>
Feedback to: podcast@sph.com.sg
Read Bhagyashree Garekar’s articles:<a href="https://str.sg/whNo"> https://str.sg/whNo</a>
Read Aw Cheng Wei's articles:<a href="https://str.sg/wzce"> https://str.sg/wzce</a>
Read ST's Letters From The Bureau:<a href="https://str.sg/3xRd"> https://str.sg/3xRd</a>
Register for Asian Insider newsletter:<a href="https://str.sg/stnewsletters"> https://str.sg/stnewsletters</a>
---
Discover more ST podcast channels:
In Your Opinion:<a href="https://str.sg/w7Qt"> https://str.sg/w7Qt</a>
Asian Insider:<a href="https://str.sg/JWa7"> https://str.sg/JWa7</a>
Health Check:<a href="https://str.sg/JWaN"> https://str.sg/JWaN</a>
Green Pulse:<a href="https://str.sg/JWaf"> https://str.sg/JWaf</a>
Your Money &amp; Career:<a href="https://str.sg/wB2m"> https://str.sg/wB2m</a>
ST Sports Talk:<a href="https://str.sg/JWRE"> https://str.sg/JWRE</a>
#PopVultures:<a href="https://str.sg/JWad"> https://str.sg/JWad</a>
Music Lab:<a href="https://str.sg/w9TX"> https://str.sg/w9TX</a>
Discover ST Podcasts:<a href="http://str.sg/stpodcasts"> http://str.sg/stpodcasts</a>
Discover BT Podcasts:<a href="https://bt.sg/pcPL"> https://bt.sg/pcPL</a>
---
Special edition series:
The Unsolved Mysteries of South-east Asia (5 eps):<a href="https://str.sg/wuZ2"> https://str.sg/wuZ2</a>
Invisible Asia (9 eps):<a href="https://str.sg/wuZn"> https://str.sg/wuZn</a>
Stop Scams (10 eps):<a href="https://str.sg/wuZB"> https://str.sg/wuZB</a>
Singapore's War On Covid (5 eps):<a href="https://str.sg/wuJa"> https://str.sg/wuJa</a>
---
Follow our shows then, if you like short, practical podcasts!
#STAsianInsider

Synopsis: Every week, get our distinct take on global issues with an Asian perspective, with ST’s correspondents in the Asia-Pacific, the US and Europe.

Produced by podcast editor Ernest Luis, The Straits Times, SPH Media Trust.

Synopsis: Every week, get our distinct take on global issues with an Asian perspective, with ST’s correspondents in the Asia-Pacific, the US and Europe.
Produced by podcast editor Ernest Luis, The Straits Times, SPH Media Trust.

Asian Insider

Synopsis: Every week, get our distinct take on global issues with an Asian perspective, with ST’s correspondents in the Asia-Pacific, the US and Europe.

Produced by podcast editor Ernest Luis, The Straits Times, SPH Media Trust

Synopsis: Every week, get our distinct take on global issues with an Asian perspective, with ST’s correspondents in the Asia-Pacific, the US and Europe.
Produced by podcast editor Ernest Luis, The Straits Times, SPH Media Trust

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