China, the world's second-largest economy, is facing a demographics crisis. Its population fell in 2024 for the third straight year and is projected to halve by the end of the century, while marriages – tightly linked to childbirth in the country – plunged to a record low. The trend of declining birthrates and an aging population, which threatens the labor market and growth, comes even after the government lifted its one-child policy and added a raft of measures to support families.

Bloomberg Intelligence analyst Ada Li spent more than a year gathering data from local governments and uncovering the cultural and social reasons behind the trends – with some startling conclusions. She speaks with John Lee and Katia Dmitrieva about why the government is unable to reverse the decline, how the cost of childcare is just one part of the problem, and why – surprisingly – it may not be so bad for consumer companies.

Read Ada’s full research (https://blinks.bloomberg.com/news/stories/SN47X8T0AFB7) and related news stories about Asia's baby shortage (https://blinks.bloomberg.com/news/stories/SM8W0PDWLU68) on the Bloomberg Terminal.