Jaisen Freeman is the Co-Founder/CEO of Phusion Projects—the maker of Four Loko, one of the most controversial and successful beverages of the past two decades.

Starting with a big idea, passion, and some capital from a Small Business Administration loan, Phusion Projects has grown into a global business with more than 200 employees. The company has sold over $1 Billion in alcoholic products during its short history and has expanded sales to 30 countries worldwide. All of this, as an independent company without outside investment capital.  

Jaisen is also an investor and partner in SWISH Beverages, makers of the wildly successful White Girl Rosé and Not Your Father's Root Beer.

He joins us to talk about the importance of having skin in the game, how to lose your ego, and the value the comes with staying true to your brand.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Jaisen Freeman is the Co-Founder/CEO of Phusion Projects—the maker of Four Loko, one of the most controversial and successful beverages of the past two decades.Starting with a big idea, passion, and some capital from a Small Business Administration loan, Phusion Projects has grown into a global business with more than 200 employees. The company has sold over $1 Billion in alcoholic products during its short history and has expanded sales to 30 countries worldwide. All of this, as an independent company without outside investment capital.  Jaisen is also an investor and partner in SWISH Beverages, makers of the wildly successful White Girl Rosé and Not Your Father's Root Beer.He joins us to talk about the importance of having skin in the game, how to lose your ego, and the value the comes with staying true to your brand. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

iHeartRadio presents Art of the Hustle – a podcast designed to inspire entrepreneurs and fuel their life’s work. With a casual and comfortable interview approach, listeners are invited into a conversation between our host Jeff Rosenthal, co-Founder of Summit, and his guests, exploring stories of success, failure, milestone events and of course, key advice that shapes the life of an entrepreneur.

Art of the Hustle

Listen to our interview with Jaisen Freeman, the co-founder and co-CEO of Phusion Projects, the maker of Four Loko, one of the most controversial and successful beverages of the past two decades.

Jaisen Freeman - Co-Founder and Co-CEO of Phusion Projects, the maker of Four Loko, one of the most controversial and successful beverages of the past two decades.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7be1ead4-25d2-4fcf-ad6e-ae2f007d6290/transcript

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