Around the County w Unified Esports League (UESL)https://www.unifiedesl.com/
Unified Esports League (UESL) Make friends. Play on a team.Explore + develop passion in the fast-growing esports + technology industries.
What began as a spontaneous coffee meeting between two strangers in 2021 has evolved into an expanding esports education program now serving dozens of families across San Diego County.
Unified Esports League (UESL), developed by Matthew Iske and Tony Rubino, offers inclusive programming where individuals with disabilities engage in technology, art and gaming while building critical life and social skills. After 18 months of planning and development, UESL officially launched in 2023 as a vendor through the San Diego Regional Center (SDRC).
“Our primary focus is on social and emotional skills and helping people to get out of their room and engage with their peers and pursue goals through their passion for gaming and technology,” said Iske, UESL’s founder and CEO.
Iske, a teacher and non-profit leader, met Rubino in 2021. Rubino, a longtime advocate and coach for individuals with disabilities, approached Iske with a simple proposition:
“You don’t know me, and I don’t know you, but we’re going to have coffee.” That meeting led to the early ideas that would form UESL.
Over the next year and a half, the two traveled, collaborated, and designed a curriculum that blends esports with wellness and community engagement.
Rubino, who has worked with the special needs community in Poway for 27 years, believes that sports and teamwork play a vital role in growth.
“I have learned to understand the challenges that they face as they go into adulthood,” Rubino said. “I found that sports was a great way to bring a community together and teach them what being on a team is all about, how to win, how to lose and pursue something that they enjoy — and that has translated into a lot of great things.”
Today, UESL supports roughly 40 families per site through rotating sessions of 12 to 18 participants. Clients range in age from 8 to 40, and each location blends individuals of different ages to foster support and mentorship.
“Isolation really is a challenge, so the more things we can do to create a network and have these young people get together — if we can create a safe environment, which we do — then it’s a total win,” Rubino said.
UESL participants engage in gaming, creative technology, physical wellness breaks and debriefing sessions designed to promote healthy tech habits and peer connection. Some even use driving simulators to prepare for their driver’s license. Others use tools like Procreate to pursue digital art. One student designed the team’s jersey logo in just 20 minutes.
“They all have so much potential in so many ways,” Iske said. “Being able to be there and help them make progress has made a huge impact on me personally.”
The goal, Iske explained, is not just to play games but to use gaming as a tool for growth.
“When people think of video games, they think of hot Cheetos and somebody slumped over in a chair,” he said. “It’s one thing to be playing eight hours on end alone in your room, and it’s another thing to be playing in a room where you have an education plan and you’re engaging with your peers and your coach.”
Iske and Rubino shared the story of one of their participants, Thomas, who said he found a sense of belonging, confidence and happiness through the program.
“He told us that he’s the happiest he’s ever been in his life due to an environment where he can do something he enjoys and engage with his peers,” Iske said.
Rubino echoed that impact.
“That’s something you don’t forget,” he said.
Some families even choose to make UESL their child’s only source of screen time, allowing them to engage with technology in a structured, social way while remaining focused on other areas throughout the day.
As the program continues to grow, Iske and Rubino say the mission remains the same: to build inclusive spaces where passion for gaming and technology drives connection, confidence and personal development.
“When you put people in a peer group where everybody enjoys the same thing and experience that passion together, good things are going to happen,” Iske said.
For information about the Unified Esports League visit www.unifiedesl.com.
