Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.

Real change doesn&rsquo;t start with convincing a majority of the public &mdash; it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20&ndash;25% of people act consistently &amp; visibly, and what that means for transforming our communities.

Our country’s problems will never be solved by a bunch of fancy people in nice suits talking big words on CNN and Fox, but by An Army of Normal Folks just deciding “hey, I can help.” Hosted by Coach Bill Courtney from the Oscar-winning Undefeated, this podcast is building the Army and celebrating its extraordinary members. New episodes are released every Tuesday and Friday.  

Our country&rsquo;s&nbsp;problems will never be solved by a bunch of fancy people in nice suits talking big words on CNN and Fox, but by&nbsp;An Army of Normal Folks just deciding &ldquo;hey, I can help.&rdquo; Hosted by Coach Bill Courtney from the Oscar-winning Undefeated, this podcast is building the Army and celebrating its extraordinary members. New episodes are released every Tuesday and Friday.&nbsp;&nbsp;

Army of Normal Folks

How Behavior Spreads — Why We Need 20% Of Public To Win 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/cddd07b3-2915-4ec0-95fc-b3d30186b2fb/transcript

It's not a matter of if a disaster hits your community. It's when. And when it does, the first person on the scene isn't first responders or government officials. It's your neighbor.

Jeff Byard has spent 24 years in disaster response - from the Marine Corps to Alabama Emergency Management to FEMA. Then he left to go work with Team Rubicon - a volunteer lead disaster relief organization. In this episode, Jeff sits down with Bill to talk about what he learned from a career of showing up for people on their worst day - and what every one of us can do right now to be ready when our neighbors need us most.

You'll walk away knowing how to prepare your family before disaster strikes, why your next-door neighbor is the most important first responder in any emergency, and how ordinary people are doing some of the most important disaster relief work in the country through Team Rubicon.

ARMY ACTIONS

Subscribe to the podcast and rate & review us!

Signup to join the Army, visit NormalFolks.org

Follow us on social media @ArmyofNormalFolks

Join or start an ANF local service club at https://normalfolks.org/service-clubs/

Take The 10 Level Challenge, "the hero's journey for service" at 10LevelChallenge.org

It's not a matter of if a disaster hits your community. It's when. And when it does, the first person on the scene isn't first responders or government officials. It's your neighbor.
Jeff Byard has spent 24 years in disaster response - from the Marine Corps to Alabama Emergency Management to FEMA. Then he left to go work with Team Rubicon - a volunteer lead disaster relief organization. In this episode, Jeff sits down with Bill to talk about what he learned from a career of showing up for people on their worst day - and what every one of us can do right now to be ready when our neighbors need us most.
You'll walk away knowing how to prepare your family before disaster strikes, why your next-door neighbor is the most important first responder in any emergency, and how ordinary people are doing some of the most important disaster relief work in the country through Team Rubicon.
ARMY ACTIONS
Subscribe to the podcast and rate &amp; review us!
Signup to join the Army, visit <a href="https://normalfolks.org/#newsletter-cta">NormalFolks.org</a>
Follow us on social media @ArmyofNormalFolks
Join or start an ANF local service club at <a href="https://normalfolks.org/service-clubs/">https://normalfolks.org/service-clubs/</a>
Take The 10 Level Challenge, "the hero's journey for service" at <a href="https://normalfolks.org/10-level-challenge/">10LevelChallenge.org</a>

The 4 Things Every Family Should Do Before Disaster Hits

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e4a13bae-6bc9-4b31-a4ea-b4cc014faed7/transcript

It's not a matter of if a disaster hits your community. It's when. And when it does, the first person on the scene isn't first responders or government officials. It's your neighbor.
Jeff Byard has spent 24 years in disaster response - from the Marine Corps to Alabama Emergency Management to FEMA. Then he left to go work with Team Rubicon - a volunteer lead disaster relief organization. In this episode, Jeff sits down with Bill to talk about what he learned from a career of showing up for people on their worst day - and what every one of us can do right now to be ready when our neighbors need us most.
You'll walk away knowing how to prepare your family before disaster strikes, why your next-door neighbor is the most important first responder in any emergency, and how ordinary people are doing some of the most important disaster relief work in the country through Team Rubicon.
ARMY ACTIONS
Subscribe to the podcast and rate &amp; review us!
Signup to join the Army, visit <a href="https://normalfolks.org/#newsletter-cta">NormalFolks.org</a>
Follow us on social media @ArmyofNormalFolks
Join or start an ANF local service club at <a href="https://normalfolks.org/service-clubs/">https://normalfolks.org/service-clubs/</a>
Take The 10 Level Challenge, "the hero's journey for service" at <a href="https://normalfolks.org/10-level-challenge/">10LevelChallenge.org</a>

HIGHLIGHTS: The 4 Things Every Family Should Do Before Disaster Hits

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4d251eeb-d4ab-4482-81e9-b4cc014baa0d/transcript

In this Shop Talk, Bill and Alex break down ACE scores - Adverse Childhood Experiences - and what the research says about how childhood trauma shows up decades later in our health, our relationships, and our choices. Bill shares his own score, and makes the case for why understanding this data might be the most important thing you can do before you walk into a tough neighborhood and wonder why people are the way they are.

ARMY ACTIONS

Subscribe to the podcast and rate & review us!

Signup to join the Army, visit NormalFolks.org

Follow us on social media @ArmyofNormalFolks

Join or start an ANF local service club at https://normalfolks.org/service-clubs/

Take The 10 Level Challenge, "the hero's journey for service" at 10LevelChallenge.org

In this Shop Talk, Bill and Alex break down ACE scores - Adverse Childhood Experiences - and what the research says about how childhood trauma shows up decades later in our health, our relationships, and our choices. Bill shares his own score, and makes the case for why understanding this data might be the most important thing you can do before you walk into a tough neighborhood and wonder why people are the way they are.
ARMY ACTIONS
Subscribe to the podcast and rate &amp; review us!
Signup to join the Army, visit <a href="https://normalfolks.org/#newsletter-cta">NormalFolks.org</a>
Follow us on social media @ArmyofNormalFolks
Join or start an ANF local service club at <a href="https://normalfolks.org/service-clubs/">https://normalfolks.org/service-clubs/</a>
Take The 10 Level Challenge, "the hero's journey for service" at <a href="https://normalfolks.org/10-level-challenge/">10LevelChallenge.org</a>

Before You Ask “What’s Wrong With Them?”, Listen To This

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/decca4bc-6508-4c6b-942b-b4c8013e2dc9/transcript

How Behavior Spreads — Why We Need 20% Of Public To Win

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