Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.

America Is Running Out of Friends
15:37

Why Half of America Is Socially Disconnected—and What You Can Do About It (Pt 1)
35:38

Why Half of America Is Socially Disconnected—and What You Can Do About It (Pt 2)
1:08:27