Best selling author of GOD and How Your Brain Is Wired, Crawford is quite possibly one of the most prominent behavioural change experts of our time. Co-founder of The Behavioural Architects, a multi award winning consultancy which works with some of the biggest companies and organisations around the world - he writes and lectures regularly on how new knowledge from the behavioural sciences can empower behavioural change and has had over 250 papers published.

Married to Cathy (a social researcher and co author of his latest book) and Dad to Harry and Maddie, it’s fair to say Crawford is known in both Marketing and academic circles for his very big brain and crucially - the ability to make you think and do differently. 

In this latest episode of Are You Sitting Uncomfortably? host Gemma Greaves and Crawford explore his unusual upbringing, the challenges of life on a tightrope, and embracing life's highs and lows. 

Best selling author of GOD and How Your Brain Is Wired, Crawford is quite possibly one of the most prominent behavioural change experts of our time. Co-founder of The Behavioural Architects, a multi award winning consultancy which works with some of the biggest companies and organisations around the world - he writes and lectures regularly on how new knowledge from the behavioural sciences can empower behavioural change and has had over 250 papers published.
Married to Cathy (a social researcher and co author of his latest book) and Dad to Harry and Maddie, it’s fair to say Crawford is known in both Marketing and academic circles for his very big brain and crucially - the ability to make you think and do differently. 
In this latest episode of Are You Sitting Uncomfortably? host Gemma Greaves and Crawford explore his unusual upbringing, the challenges of life on a tightrope, and embracing life's highs and lows.

We don’t have enough of life’s difficult conversations. We avoid getting uncomfortable. But - you don’t learn anything new by staying in your comfort zone.

In a brand-new podcast from Fresh Air, join Gemma Greaves, Founder of Nurture & Cabal, and her prickly chair as she chats to courageous storytellers who are comfortable with getting uncomfortable. Are You Sitting Uncomfortably? is all about addressing the topics that truly matter and being a catalyst for change, both in our personal and our work lives.

Tell Gemma & the Fresh Air team your story at uncomfortable@freshairproduction.co.uk.

Listen and follow now to meet the incredible people who all have a story and who are all ready to sit uncomfortably.

We don’t have enough of life’s difficult conversations. We avoid getting uncomfortable. But - you don’t learn anything new by staying in your comfort zone.
In a brand-new podcast from Fresh Air, join Gemma Greaves, Founder of Nurture &amp; Cabal, and her prickly chair as she chats to courageous storytellers who are comfortable with getting uncomfortable. Are You Sitting Uncomfortably? is all about addressing the topics that truly matter and being a catalyst for change, both in our personal and our work lives.
Tell Gemma &amp; the Fresh Air team your story at <a href="mailto:uncomfortable@freshairproduction.co.uk">uncomfortable@freshairproduction.co.uk</a>.
Listen and follow now to meet the incredible people who all have a story and who are all ready to sit uncomfortably.

Are you Sitting Uncomfortably? with Gemma Greaves

We don’t have enough of life’s difficult conversations. We avoid getting uncomfortable. But - you don’t learn anything new by staying in your comfort zone.

In a brand new podcast from Fresh Air, join Gemma Greaves, Founder of Nurture & Cabal, and her prickly chair as she chats to courageous storytellers who are comfortable with getting uncomfortable. Are You Sitting Uncomfortably? is all about addressing the topics that truly matter and being a catalyst for change, both in our personal and our work lives.

Tell Gemma & the Fresh Air team your story at uncomfortable@freshairproduction.co.uk.

Listen and follow now to meet the incredible people who all have a story and who are all ready to sit uncomfortably.

We don’t have enough of life’s difficult conversations. We avoid getting uncomfortable. But - you don’t learn anything new by staying in your comfort zone.
In a brand new podcast from Fresh Air, join Gemma Greaves, Founder of Nurture &amp; Cabal, and her prickly chair as she chats to courageous storytellers who are comfortable with getting uncomfortable. Are You Sitting Uncomfortably? is all about addressing the topics that truly matter and being a catalyst for change, both in our personal and our work lives.
Tell Gemma &amp; the Fresh Air team your story at <a href="mailto:uncomfortable@freshairproduction.co.uk">uncomfortable@freshairproduction.co.uk</a>.
Listen and follow now to meet the incredible people who all have a story and who are all ready to sit uncomfortably.

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